Axie Infinity transitions to a new gameplay model with updated tokenomics and a mobile-first approach, while Pixiland exits Web3 integration after user engagement dropped below 12% across its core features. Both moves signal evolving priorities in the GameFi sector.
- Axie Infinity rebranded to a 'play-and-collect' model with revised tokenomics focused on active gameplay.
- Only 47% of Axie users were active in Q4 2025, prompting strategic overhaul.
- Pixiland removed all Web3 features as of January 15, 2026, citing low engagement and high costs.
- Pixiland’s NFT transaction volume dropped 76% YoY, signaling weak adoption of blockchain elements.
- Player session durations across leading GameFi titles averaged 9.4 minutes in early 2026, down from 14.8 minutes in 2024.
- AXS surged 19% post-announcement; PXL fell 14% following Pixiland’s centralization shift.
Axie Infinity has unveiled a major rebranding effort under its parent company Sky Mavis, shifting from its original play-to-earn model to a hybrid 'play-and-collect' framework. The update introduces a revised token distribution system where AXS rewards are tied to active gameplay rather than staking, aiming to boost retention. This pivot follows data showing that only 47% of Axie users were actively playing in Q4 2025, down from 68% in 2023. Pixiland, previously known for pioneering Web3 integration in lifestyle games, has removed all blockchain-based mechanics as of January 15, 2026. The company cited declining user engagement and increased operational overhead, noting that transaction volumes on its NFT marketplace fell by 76% year-over-year. Post-reversion, the platform will focus exclusively on centralized systems with enhanced in-game economies and social features. The strategic shifts come amid broader market recalibration in the GameFi space. In early 2026, player acquisition costs for Web3 games rose 32% compared to the previous year, while average session duration across top ten titles dropped to 9.4 minutes—down from 14.8 minutes in 2024. These trends have prompted multiple studios to reassess their reliance on token incentives. Investors are watching closely: Axie's native token AXS saw a 19% spike in value following the announcement, while Pixiland’s in-house currency PXL declined 14% due to uncertainty over future monetization models.