Search Results

Business Bullish

Home Depot's AI Initiative Targets Pro Customers with Tools Designed to Boost Sales by 8% Annually

Jan 16, 2026 18:40 UTC

Home Depot has launched a new suite of AI-driven tools targeting professional contractors, aiming to increase pro segment sales by 8% annually. The rollout includes predictive inventory systems and personalized digital dashboards for trade users.

  • AI tools launched in January 2026 target professional contractors across 1,900 stores and digital platform
  • Internal goal: 8% annual growth in pro segment sales, which generated $58 billion in FY2025
  • Pilot data shows 22% increase in pro user engagement and 19% reduction in supply delays
  • Features include predictive inventory, automated reordering, and AI-generated project estimates
  • Pro segment represents 45% of total Home Depot sales
  • Stock rose 3.8% following announcement amid expectations of competitive differentiation

Home Depot is deploying a new generation of AI-powered tools designed specifically for professional contractors, marking a strategic pivot to deepen engagement with its pro customer base. The initiative, rolled out in January 2026 across 1,900 stores and its digital platform, features real-time project planning software, AI-optimized supply chain forecasting, and a mobile dashboard that tailors product recommendations based on past purchases and job types. The company’s internal projections indicate that these tools could drive a minimum 8% year-over-year increase in pro segment revenue, which already accounts for 45% of total sales. The pro division generated $58 billion in revenue in fiscal 2025, making even a modest uplift in this segment a significant driver of overall growth. Home Depot’s internal data shows a 22% rise in pro user engagement since the AI tools were piloted in six regional markets during Q4 2025. The AI suite integrates with Home Depot’s existing Pro Services platform and includes features like automated reordering for frequently used materials, dynamic pricing alerts, and AI-generated work estimates. Early adopters, including 12,000 licensed contractors enrolled in the Pro Program, reported a 19% reduction in supply delays and a 14% improvement in project planning accuracy. Market analysts suggest that Home Depot’s focus on pro customers through AI could strengthen its competitive edge against Lowe’s, which has similarly invested in digital tools but has not yet matched Home Depot’s scale in pro-specific AI integration. The move may also influence investor confidence, with the stock rising 3.8% in early trading following the announcement.

The information presented is derived from publicly available data and internal company disclosures as of January 2026. No third-party sources or proprietary data providers were referenced.
AI Chat