Amazon.com (AMZN) maintains a mixed but generally cautious analyst outlook, with 18 analysts covering the stock as of January 2026. The consensus target price stands at $195.30, reflecting a 6.2% upside from current levels, while 10 firms maintain Buy ratings and 5 issue Hold recommendations.
- Consensus analyst target price for AMZN is $195.30, implying 6.2% upside from $183.90.
- 10 out of 18 analysts rate AMZN as Buy; 5 maintain Hold; 3 issue Sell recommendations.
- AWS generated 14.3% of Amazon’s total revenue in Q4 2025.
- Price targets range from $168.00 (lowest) to $210.00 (highest).
- Amazon’s stock traded within a 1.8% range over the past week.
- Analysts are closely watching AI investments and international logistics expansion.
Analyst coverage of Amazon.com (AMZN) has shown modest stability in early 2026, with 18 institutions providing evaluations of the stock. The average price target across these firms is $195.30, suggesting a projected 6.2% increase from the stock’s closing price of $183.90 on January 17, 2026. This marks a slight uptick from the previous month’s average target of $189.70, indicating renewed confidence in Amazon’s long-term trajectory. The breakdown of recommendations reveals a cautious but balanced consensus: 10 analysts rate AMZN as a Buy, 5 assign a Hold, and 3 recommend a Sell. The highest target price among the group is $210.00, while the lowest is $168.00, reflecting a wide range of expectations tied to differing views on cloud revenue growth and global e-commerce margins. Notably, several analysts have highlighted Amazon Web Services (AWS) as a key differentiator, with AWS contributing 14.3% of total company revenue in Q4 2025, up from 13.1% a year earlier. Market reaction has been muted, with AMZN trading within a 1.8% range over the past week. Investors are closely monitoring Amazon’s ongoing investments in AI infrastructure and logistics expansion in Southeast Asia and Latin America. The stock’s performance is also influenced by broader macroeconomic factors, including inflation trends and interest rate policy, which affect consumer spending and capital allocation for tech firms.