The Hong Kong-based lingerie and swimwear brand Hop Lun is reportedly under consideration for divestiture by its parent company, Platinum. The move comes amid strategic reassessment of the company's portfolio in the luxury apparel sector.
- Platinum is considering the sale of Hop Lun, a Hong Kong-based lingerie and swimwear brand.
- Hop Lun generated approximately HK$280 million in annual revenue in 2024.
- The brand operates 145 retail locations across Hong Kong, Mainland China, Singapore, and Japan.
- Net profits declined 12% year-on-year in 2023, contributing to the strategic review.
- The potential sale is expected to conclude by Q3 2026, pending due diligence and buyer negotiations.
- The transaction may impact around 320 employees across Hop Lun’s operational units.
Platinum, a holding company with interests in consumer goods and fashion, is evaluating a potential sale of Hop Lun, a Hong Kong-based designer label specializing in high-end lingerie and swimwear. The decision reflects a broader shift in Platinum’s investment strategy, focusing on optimizing asset portfolios and reallocating capital toward higher-growth segments. Hop Lun has maintained a niche presence in Asia and select international markets, with reported annual revenues of approximately HK$280 million (USD 36 million) in 2024. The brand, founded in 1968, operates through a network of 145 retail outlets across Hong Kong, Mainland China, Singapore, and Japan. Its product lines include custom-fit bras, luxury swimwear, and bridal lingerie, with a price point typically ranging from HK$800 to HK$4,500 per item. Despite consistent brand loyalty, Hop Lun’s growth has plateaued in recent years, with net profits declining by 12% year-on-year in 2023. This underperformance has prompted Platinum to consider divestiture as part of a larger restructuring effort. Market analysts suggest that potential buyers could include regional fashion conglomerates or private equity firms with expertise in premium lifestyle brands. Interest in Asian luxury apparel has risen, particularly from investors focused on sustainability and digital-first retail models. If the sale proceeds, it could mark one of the more notable exits in the region’s mid-tier fashion sector in 2026. The divestiture would also affect Hop Lun’s workforce, with around 320 employees across manufacturing, retail, and design divisions. Platinum has indicated it would support a smooth transition, including potential retention of key personnel by a new owner. The transaction, if completed, is expected to occur by the third quarter of 2026.