National CineMedia Reports Q4 2025 Revenue of $98.3 Million, Up 12% Year-Over-Year

National CineMedia (NCMI) delivered robust financial results for the fourth quarter of 2025, reporting consolidated revenue of $98.3 million, up 12% from $87.8 million in Q4 2024. The growth was primarily fueled by a 22% increase in digital advertising revenue, which reached $51.6 million, accounting for 52.5% of total revenue during the quarter. This shift underscores the company’s strategic pivot toward digital and targeted ad solutions within its premium cinema network. The company’s adjusted EBITDA rose to $38.1 million, a 15% improvement from $33.1 million in the prior-year quarter. This expansion was supported by disciplined cost management and higher margins on digital content deals, including new agreements with major film studios and consumer brands. NCMI’s digital engagement metrics also improved, with average daily impressions per screen increasing by 18% year-over-year, reaching 1.2 million. NCMI’s cinema network continues to operate across approximately 1,850 screens in 46 U.S. markets, with over 60% of its inventory now allocated to digital placements. The company has also expanded its data-driven targeting capabilities, enabling advertisers to reach specific demographics with precision. These developments align with broader industry trends toward integrated media platforms and enhanced ad performance tracking. The positive results have prompted analysts to revise upward their full-year 2026 revenue forecasts for NCMI. The company reaffirmed its guidance for 2026, projecting revenue between $410 million and $430 million, with adjusted EBITDA in the range of $150 million to $165 million. The stock responded positively in after-hours trading, rising 4.3% following the release.