Duolingo Targets 100 Million Daily Active Users by 2028, Doubling Current Base

Duolingo is targeting a doubling of its daily active user count, aiming to reach 100 million users by the end of 2028. This ambitious growth target represents a substantial increase from its current level, which stood at approximately 50 million daily active users in early 2026. The company plans to achieve this through expanded content offerings, enhanced AI-driven personalization, and deeper integration of gamification elements across its platform. The growth strategy is underpinned by a focus on emerging markets, particularly in Southeast Asia, Latin America, and parts of Africa, where smartphone penetration and digital learning demand are rising. Duolingo is also investing in localized content and new language courses, including regional dialects and vocational skill-based modules, to broaden its appeal beyond traditional language learners. Financially, the user expansion is expected to drive a measurable uptick in subscription conversions and in-app advertising revenue. With over 20 million paying subscribers as of 2025, the company believes that scaling its user base to 100 million daily active users could lead to an estimated 40 million premium subscribers by 2028, assuming a 40% conversion rate. This would significantly boost annual recurring revenue, potentially exceeding $1.5 billion under current pricing models. The initiative is already influencing investor sentiment, with Duolingo’s stock showing resilience in 2026 despite broader market volatility. Stakeholders are watching closely as the company rolls out new features, such as AI-powered speaking practice and real-time translation tools, which are designed to increase engagement and retention rates. The success of this plan will depend heavily on execution speed, content quality, and the ability to maintain user satisfaction during rapid growth.