Jim Cramer Highlights IMAX as a Fun Investment Play Amid Cinema Revival

Jim Cramer, prominent financial commentator, recently praised IMAX Corporation (IMAX) as a 'fun' investment, emphasizing the company’s role in enhancing the moviegoing experience. Speaking on a widely viewed financial program, Cramer underscored the growing appeal of premium formats like IMAX, particularly as studios release high-profile films with enhanced visual and audio capabilities. He noted that IMAX’s proprietary technology and large-format screens differentiate it from standard cinema offerings, creating a unique value proposition. The commentary follows a notable uptick in IMAX’s performance, with the company reporting a 28% year-over-year increase in global box office revenue during Q4 2025. This growth was driven by blockbuster releases such as 'Eclipse: Dominion' and 'Chrono Rift,' which generated over $1.2 billion in combined global box office revenue, with more than 40% of ticket sales attributed to IMAX showings. IMAX operated 1,740 screens across 83 countries as of December 2025, with a 12% expansion in its global footprint compared to the prior year. Cramer’s endorsement has sparked renewed interest among retail investors, leading to a 7.3% rise in IMAX’s share price within 48 hours of his remarks. The stock, trading at $24.85 as of February 28, 2026, now trades at a 22% premium to its 52-week average. Analysts at major brokerages have adjusted their price targets upward, citing the company’s strong content pipeline and expanding international presence. The momentum extends to related sectors, including film production and entertainment technology, where companies like Sony Pictures and Dolby Laboratories have also seen increased investor attention.