Analyst Mario Gabelli has urged Netflix to expand its anime content library by partnering with Sony Pictures, following recent tensions with Warner Bros. The suggestion comes amid shifting dynamics in streaming content acquisition and licensing.
- Mario Gabelli recommends Netflix pursue anime partnerships with Sony Pictures
- Netflix reported 279 million subscribers in Q4 2025, up 2.3% YoY
- Anime accounts for over 15% of Netflix’s international viewership
- Sony committed $400 million to anime production over three years
- Netflix spends over $12 billion annually on content, 60% on originals
- Disney (DIS) and Comcast (CMCSA) saw higher subscriber growth in 2025
Netflix is being advised to explore a strategic alliance with Sony Pictures for anime content, according to Mario Gabelli, who cited ongoing challenges in securing programming from Warner Bros. as a catalyst for diversification. The recommendation comes at a time when Netflix faces increasing competition in original and licensed content, particularly in international markets where anime has strong viewer demand. Gabelli highlighted Sony's growing portfolio of anime production and distribution, including titles under its Crunchyroll joint venture and Sony Pictures Animation's global reach. The shift could impact Netflix’s content strategy as it seeks to maintain subscriber growth amid plateauing user numbers. In Q4 2025, Netflix reported 279 million subscribers, a 2.3% increase year-over-year, while Disney (DIS) and Comcast (CMCSA) saw gains of 3.1% and 2.7%, respectively. With anime accounting for over 15% of Netflix’s international viewership in 2025, according to internal metrics, securing long-term anime rights from Sony could help stabilize content pipelines. Sony's recent investment in anime production, including a $400 million commitment to develop original series over the next three years, positions it as a viable alternative to Warner Bros. As Netflix negotiates new licensing terms with major studios, the potential partnership with Sony may offer a more stable and scalable content supply. The move could also influence stock performance, with DIS and CMCSA potentially seeing reduced competitive pressure in premium content if Netflix diversifies away from Warner-linked studios. Analysts note that while no formal talks have been announced, the strategic suggestion reflects growing scrutiny over Netflix’s reliance on a limited number of content suppliers. The company has spent over $12 billion annually on content since 2023, with 60% allocated to original programming. Shifting focus toward Sony could help distribute risk and strengthen Netflix’s international appeal.