Comcast Co-CEO Signals Momentum in Peacock Sports, Unveils Broadband Pricing Refresh at TMT Conference

At the Morgan Stanley TMT Conference in March 2026, Comcast Co-CEO Steve Burke announced that Peacock Sports had achieved a 40% year-over-year growth in live event viewership, driven by expanded NFL Sunday Ticket coverage and exclusive NBA streaming rights. The platform now reaches over 8.5 million active users monthly, up from 6.1 million in the same period last year. Burke emphasized that the content investments are translating into tangible engagement and user acquisition, particularly among younger demographics. The company also introduced a streamlined broadband pricing structure, eliminating layered promotional rates and replacing them with three flat-tiered options: $40, $60, and $80 per month for speeds of 100 Mbps, 300 Mbps, and 1 Gbps, respectively. This change aims to reduce customer confusion and improve long-term retention, a key focus after a 2.3% drop in broadband subscribers in Q4 2025. The new model is being rolled out across 12 metropolitan markets starting April 2026, with a full national launch expected by mid-2026. The updates come as Comcast faces increasing competition from Netflix (NFLX) and Disney (DIS), both of which have expanded their streaming sports offerings. Despite this, Comcast’s direct-to-consumer strategy has shown resilience, with Peacock’s ad-supported segment growing by 28% YoY and contributing to a 14% increase in overall streaming revenue. The broadband simplification is expected to reduce churn and support margin stability in the company’s cable division. The market responded positively, with CMCSA shares rising 1.7% in after-hours trading. Analysts noted that the Peacock Sports momentum and clearer pricing could improve Comcast’s valuation profile relative to peers. The move also signals a broader industry shift toward transparency and user-centric pricing in the telecom and streaming sectors.