Uber Unveils Ambitious Growth Roadmap at Morgan Stanley Conference, Targeting $100B in Gross Booking Value by 2030

Uber Technologies, Inc. (UBER) laid out a multi-year strategic framework at the Morgan Stanley Technology, Media & Telecom Conference, highlighting a pivot toward integrated mobility ecosystems. The company revealed plans to scale its autonomous vehicle testing program to 10,000 vehicles by 2028, with pilot deployments in Phoenix, San Francisco, and Dallas. This marks a significant increase from the current fleet of approximately 1,200 test vehicles and underscores the company’s commitment to reducing long-term operational costs. UBER also outlined a target of reaching $100 billion in gross booking value (GBV) by 2030, up from $75 billion in 2025. The company projects that ride-hailing and freight services will contribute 60% of GBV, while new ventures—such as Uber Eats expansion into 15 additional countries and the launch of subscription-based mobility bundles—will drive the remaining 40%. These initiatives aim to diversify revenue and improve margins, particularly in mature markets where ride-hailing growth has plateaued. The strategic update comes amid heightened competition from Tesla, Inc. (TSLA) in the autonomous vehicle space and Chinese EV firm NIO, which is expanding its mobility-as-a-service offerings in Southeast Asia. UBER's focus on leveraging its existing platform infrastructure to integrate third-party electric and autonomous vehicles positions it to capture market share in the evolving mobility landscape. The company emphasized that its investment in AI-driven dispatch systems will improve efficiency, with a goal of reducing wait times by 15% across core markets by 2027. The announcement prompted immediate market reaction, with UBER shares rising 3.2% in after-hours trading. Analysts noted that the clarity on long-term goals may lead to a reassessment of growth assumptions, particularly for peers in the transportation and tech sectors. The strategy is expected to influence investor sentiment across mobility-related equities, including TSLA and NIO, as market participants evaluate competitive positioning in the autonomous and on-demand services space.