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AMZN vs BKNG

AMZN
Amazon.com, Inc.
BULLISH
Price
$221.25
Market Cap
$2.38T
Sector
Consumer Cyclical
AI Confidence
82%
BKNG
Booking Holdings Inc.
BULLISH
Price
$4184.56
Market Cap
$134.88B
Sector
Consumer Cyclical
AI Confidence
65%

Valuation

P/E Ratio
AMZN
29.86
BKNG
25.29
Forward P/E
AMZN
23.55
BKNG
13.36
P/B Ratio
AMZN
5.78
BKNG
-23.93
P/S Ratio
AMZN
3.31
BKNG
5.01
EV/EBITDA
AMZN
16.68
BKNG
13.41

Profitability

Gross Margin
AMZN
50.29%
BKNG
87.36%
Operating Margin
AMZN
10.53%
BKNG
32.45%
Profit Margin
AMZN
10.83%
BKNG
20.08%
ROE
AMZN
22.29%
BKNG
--
ROA
AMZN
6.93%
BKNG
20.82%

Growth

Revenue Growth
AMZN
13.6%
BKNG
16.0%
Earnings Growth
AMZN
5.0%
BKNG
38.4%

Financial Health

Debt/Equity
AMZN
0.43
BKNG
--
Current Ratio
AMZN
1.05
BKNG
1.33
Quick Ratio
AMZN
0.84
BKNG
1.26

Dividends

Dividend Yield
AMZN
--
BKNG
0.93%
Payout Ratio
AMZN
0.0%
BKNG
23.19%

AI Verdict

AMZN BULLISH

Amazon exhibits a stable financial foundation with a Piotroski F-Score of 6/9 and a healthy Debt/Equity ratio of 0.43. While the current price of $221.25 represents a significant premium over the Graham Number ($79.92) and Intrinsic Value ($107.45), this is typical for a high-growth dominant player in the internet retail and cloud space. Strong revenue growth (13.6%) and a superior ROE (22.29%) compared to the sector average (4.42%) justify the valuation premium. Despite bearish insider selling, the strong analyst consensus and consistent earnings beat history support a positive long-term outlook.

Strengths
Strong revenue growth of 13.6% YoY, outperforming sector average
Exceptional ROE of 22.29% compared to sector average of 4.42%
Conservative leverage with a Debt/Equity ratio of 0.43
Risks
Significant valuation gap between current price and deterministic intrinsic value
Bearish insider sentiment with consistent selling by the CEO and officers
Tight liquidity indicated by a Current Ratio of 1.05 and Quick Ratio of 0.84
BKNG BULLISH

BKNG shows bullish fundamentals based on deterministic rules. Financial strength is stable (F-Score 4/9). Key strengths include strong valuation and growth metrics.

Strengths
Strong profitability (20.1% margin)
Strong revenue growth of 16.0%
Risks
Limited historical data available for full assessment

Compare Another Pair

AMZN vs BKNG: Head-to-Head Comparison

This page compares Amazon.com, Inc. (AMZN) and Booking Holdings Inc. (BKNG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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