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AMZN vs RCKY

AMZN
Amazon.com, Inc.
BULLISH
Price
$221.25
Market Cap
$2.38T
Sector
Consumer Cyclical
AI Confidence
82%
RCKY
Rocky Brands, Inc.
BULLISH
Price
$43.89
Market Cap
$330.8M
Sector
Consumer Cyclical
AI Confidence
80%

Valuation

P/E Ratio
AMZN
29.86
RCKY
14.83
Forward P/E
AMZN
23.55
RCKY
10.73
P/B Ratio
AMZN
5.78
RCKY
1.31
P/S Ratio
AMZN
3.31
RCKY
0.69
EV/EBITDA
AMZN
16.68
RCKY
9.67

Profitability

Gross Margin
AMZN
50.29%
RCKY
40.93%
Operating Margin
AMZN
10.53%
RCKY
6.86%
Profit Margin
AMZN
10.83%
RCKY
4.62%
ROE
AMZN
22.29%
RCKY
9.2%
ROA
AMZN
6.93%
RCKY
4.97%

Growth

Revenue Growth
AMZN
13.6%
RCKY
9.1%
Earnings Growth
AMZN
5.0%
RCKY
34.4%

Financial Health

Debt/Equity
AMZN
0.43
RCKY
0.5
Current Ratio
AMZN
1.05
RCKY
2.82
Quick Ratio
AMZN
0.84
RCKY
0.89

Dividends

Dividend Yield
AMZN
--
RCKY
1.42%
Payout Ratio
AMZN
0.0%
RCKY
20.95%

AI Verdict

AMZN BULLISH

Amazon exhibits a stable financial foundation with a Piotroski F-Score of 6/9 and a healthy Debt/Equity ratio of 0.43. While the current price of $221.25 represents a significant premium over the Graham Number ($79.92) and Intrinsic Value ($107.45), this is typical for a high-growth dominant player in the internet retail and cloud space. Strong revenue growth (13.6%) and a superior ROE (22.29%) compared to the sector average (4.42%) justify the valuation premium. Despite bearish insider selling, the strong analyst consensus and consistent earnings beat history support a positive long-term outlook.

Strengths
Strong revenue growth of 13.6% YoY, outperforming sector average
Exceptional ROE of 22.29% compared to sector average of 4.42%
Conservative leverage with a Debt/Equity ratio of 0.43
Risks
Significant valuation gap between current price and deterministic intrinsic value
Bearish insider sentiment with consistent selling by the CEO and officers
Tight liquidity indicated by a Current Ratio of 1.05 and Quick Ratio of 0.84
RCKY BULLISH

RCKY demonstrates stable financial health with a Piotroski F-Score of 6/9 and a very strong current ratio of 2.82. The stock is currently trading at a discount to its Graham Number ($47.30) and significantly below its growth-based intrinsic value ($87.32). While technical trends (10/100) and insider sentiment (30/100) are currently bearish, the fundamental valuation—characterized by a low P/E of 14.83 relative to the sector average of 35.93—suggests a strong value opportunity. Strong earnings growth (34.4% YoY) and consistent estimate beats further support a bullish long-term outlook.

Strengths
Significant undervaluation relative to intrinsic value ($87.32) and Graham Number ($47.30)
Strong liquidity position with a current ratio of 2.82
Low leverage with a Debt/Equity ratio of 0.50
Risks
Severely bearish technical trend (10/100) indicating short-term price weakness
Bearish insider sentiment with recent selling activity
Thin profit margins (4.62%) leaving little room for operational error

Compare Another Pair

AMZN vs RCKY: Head-to-Head Comparison

This page compares Amazon.com, Inc. (AMZN) and Rocky Brands, Inc. (RCKY) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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