RCKY
BULLISH
$43.89
Live
Rocky Brands, Inc. · NASDAQ
Target $53.0
(+20.8%)
$12.31
52W Range
$48.7
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 18, 2026
Market cap
$330.78M
P/E
14.83
ROE
9.2%
Profit margin
4.6%
Debt/Equity
0.5
Dividend yield
1.42%
AI Analysis
AI-powered fundamental assessment
Confidence
80%
RCKY demonstrates stable financial health with a Piotroski F-Score of 6/9 and a very strong current ratio of 2.82. The stock is currently trading at a discount to its Graham Number ($47.30) and significantly below its growth-based intrinsic value ($87.32). While technical trends (10/100) and insider sentiment (30/100) are currently bearish, the fundamental valuation—characterized by a low P/E of 14.83 relative to the sector average of 35.93—suggests a strong value opportunity. Strong earnings growth (34.4% YoY) and consistent estimate beats further support a bullish long-term outlook.
Key Strengths
Significant undervaluation relative to intrinsic value ($87.32) and Graham Number ($47.30)
Strong liquidity position with a current ratio of 2.82
Low leverage with a Debt/Equity ratio of 0.50
Impressive earnings growth (34.4% YoY) and consistent quarterly beats
Attractive valuation multiples (P/E 14.83, P/S 0.69) compared to Consumer Cyclical peers
Key Risks
Severely bearish technical trend (10/100) indicating short-term price weakness
Bearish insider sentiment with recent selling activity
Thin profit margins (4.62%) leaving little room for operational error
Low analyst coverage (only 1 analyst), increasing information risk
Exposure to consumer cyclical volatility in the footwear industry
AI Fair Value Estimate
Based on comprehensive analysis
$58.5
+33.3% above current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
75
Strong
90
75
65
85
60
AI Verdict
Strong Value Play
Key drivers: Deep valuation discount, Stable Piotroski score, Strong balance sheet liquidity
Confidence
85%
Value
90/100
Ref P/E 14.83, PEG 1.17, Graham Number $47.3
Positives
- P/E well below sector average
- Price below Graham Number
- Low Price/Sales ratio
Watchpoints
- Recent 1Y price surge may have closed some of the deepest value gaps
Future
75/100
Ref Growth rates and Forward P/E 10.73
Positives
- Strong YoY earnings growth (34.4%)
- Positive revenue growth (9.1%)
Watchpoints
- Recent Q/Q EPS growth decline (-8.7%)
Past
65/100
Ref Historical price performance and earnings track record
Positives
- Massive 1Y price recovery (+248.9%)
- Consistent history of beating earnings estimates
Watchpoints
- Negative 5Y price change (-15.7%)
Health
85/100
Ref Piotroski F-Score and Debt/Equity
Positives
- Piotroski F-Score 6/9 (Stable)
- Low Debt/Equity (0.50)
- High Current Ratio (2.82)
Watchpoints
- Quick ratio (0.89) is significantly lower than current ratio, suggesting high inventory levels
Dividend
60/100
Ref Yield 1.42%, Payout 20.95%
Positives
- Very sustainable payout ratio (20.95%)
Watchpoints
- Low dividend yield (1.42%)
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$43.89
Analyst Target
$53.0
Upside/Downside
+20.8%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for RCKY and closest competitors.
Updated 2026-04-17
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
RCKY
Rocky Brands, Inc.
Primary
|
-15.7% | +83.5% | +248.9% | +63.6% | +5.4% | +1.8% |
|
LE
Lands' End, Inc.
Peer
|
-55.3% | +21.2% | +22.4% | -22.5% | -29.5% | -5.8% |
|
BNED
Barnes & Noble Education, Inc.
Peer
|
-98.3% | -95.9% | -17.0% | -1.0% | -3.6% | +4.6% |
|
FOSL
Fossil Group, Inc.
Peer
|
-61.5% | +62.6% | +400.0% | +116.3% | +31.5% | +14.0% |
|
MCFT
MasterCraft Boat Holdings, Inc.
Peer
|
-21.5% | -25.1% | +43.6% | +9.3% | +11.4% | +7.8% |
RCK
Rocky Brands, Inc.
Primary
5Y
-15.7%
3Y
+83.5%
1Y
+248.9%
6M
+63.6%
1M
+5.4%
1W
+1.8%
LE
Lands' End, Inc.
Peer
5Y
-55.3%
3Y
+21.2%
1Y
+22.4%
6M
-22.5%
1M
-29.5%
1W
-5.8%
BNE
Barnes & Noble Education, Inc.
Peer
5Y
-98.3%
3Y
-95.9%
1Y
-17.0%
6M
-1.0%
1M
-3.6%
1W
+4.6%
FOS
Fossil Group, Inc.
Peer
5Y
-61.5%
3Y
+62.6%
1Y
+400.0%
6M
+116.3%
1M
+31.5%
1W
+14.0%
MCF
MasterCraft Boat Holdings, Inc.
Peer
5Y
-21.5%
3Y
-25.1%
1Y
+43.6%
6M
+9.3%
1M
+11.4%
1W
+7.8%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
14.83
Forward P/E
10.73
PEG Ratio
1.17
P/B Ratio
1.31
P/S Ratio
0.69
EV/Revenue
0.94
EV/EBITDA
9.67
Market Cap
$330.78M
Profitability
Profit margins and return metrics
Profit Margin
4.62%
Operating Margin
6.86%
Gross Margin
40.93%
ROE
9.2%
ROA
4.97%
Growth
Revenue and earnings growth rates
Revenue Growth
+9.1%
Earnings Growth
+34.4%
Q/Q Revenue Growth
+9.11%
Q/Q Earnings Growth
+35.6%
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
0.5
Moderate
Current Ratio
2.82
Strong
Quick Ratio
0.89
Poor
Cash/Share
$0.39
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$0.1B
Gross Margin
41.3%
Op. Margin
6.9%
Net Margin
4.7%
Total Assets
$0.5B
Liabilities
$0.2B
Equity
$0.3B
Debt/Equity
0.89x
Operating CF
$0.0B
CapEx
$-0.0B
Free Cash Flow
$0.0B
FCF Yield
95%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-04-28
$N/A
2026-02-24
$0.94
+93.8% surprise
2025-10-28
$1.03
+14.4% surprise
2025-07-29
$0.55
+124.5% surprise
Consumer Cyclical Sector Comparison
Comparing RCKY against 258 companies in the Consumer Cyclical sector
(14 bullish, 87 neutral, 157 bearish)
P/E Ratio
14.83
This Stock
vs
34.81
Sector Avg
-57.4%
(Discount)
Return on Equity (ROE)
9.2%
This Stock
vs
-39.84%
Sector Avg
-123.1%
(Below Avg)
Profit Margin
4.62%
This Stock
vs
-5.5%
Sector Avg
-184.1%
(Weaker)
Debt to Equity
0.5
This Stock
vs
1.37
Sector Avg
-63.3%
(Less Debt)
Revenue Growth
9.1%
This Stock
vs
15.67%
Sector Avg
-41.9%
(Slower)
Current Ratio
2.82
This Stock
vs
2.42
Sector Avg
+16.2%
(Stronger)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
RCKY
Rocky Brands, Inc.
|
BULLISH | $330.78M | 14.83 | 9.2% | 4.6% | $43.89 | |
|
LE
Lands' End, Inc.
|
BEARISH | $334.74M | 60.39 | 2.3% | 0.4% | $10.87 | Compare |
|
BNED
Barnes & Noble Education, Inc.
|
BEARISH | $311.59M | 12.89 | 0.7% | 0.1% | $9.15 | Compare |
|
FOSL
Fossil Group, Inc.
|
BEARISH | $309.28M | - | -69.7% | -7.8% | $5.3 | Compare |
|
MCFT
MasterCraft Boat Holdings, Inc.
|
NEUTRAL | $356.15M | 23.27 | 8.4% | 5.3% | $21.87 | Compare |
RCKY
Rocky Brands, Inc.
BULLISH
Mkt Cap
$331M
P/E
14.8
ROE
9.2%
Price
$43.89
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-01 | LOVELAND CURTIS A | Officer and Director | Stock Award | 503 | - |
| 2026-04-01 | HANING G COURTNEY | Director | Stock Award | 503 | - |
| 2026-04-01 | JORDAN WILLIAM L | Director | Stock Award | 503 | - |
| 2026-04-01 | SMITH DWIGHT ERIC | Director | Stock Award | 503 | - |
| 2026-04-01 | MOORE ROBERT BURTON JR | Director | Stock Award | 503 | - |
| 2026-04-01 | WINBIGLER TRACIE A. | Director | Stock Award | 503 | - |
| 2026-04-01 | HAHN ROBYN R. | Director | Stock Award | 503 | - |
| 2026-04-01 | FINN MICHAEL L | Director | Stock Award | 503 | - |
| 2025-12-31 | LOVELAND CURTIS A | Officer and Director | Stock Award | 664 | - |
| 2025-12-31 | HANING G COURTNEY | Director | Stock Award | 664 | - |
| 2025-12-31 | JORDAN WILLIAM L | Director | Stock Award | 664 | - |
| 2025-12-31 | SMITH DWIGHT ERIC | Director | Stock Award | 664 | - |
| 2025-12-31 | BROOKS JASON S | Chief Executive Officer | Stock Award | 4,233 | - |
| 2025-12-31 | ROBERTSON THOMAS D | Chief Operating Officer | Stock Award | 3,810 | - |
| 2025-12-31 | MOORE ROBERT BURTON JR | Director | Stock Award | 664 | - |
LOVELAND CURTIS A
Officer and Director
2026-04-01
503 shares
HANING G COURTNEY
Director
2026-04-01
503 shares
JORDAN WILLIAM L
Director
2026-04-01
503 shares
SMITH DWIGHT ERIC
Director
2026-04-01
503 shares
MOORE ROBERT BURTON JR
Director
2026-04-01
503 shares
WINBIGLER TRACIE A.
Director
2026-04-01
503 shares
HAHN ROBYN R.
Director
2026-04-01
503 shares
FINN MICHAEL L
Director
2026-04-01
503 shares
LOVELAND CURTIS A
Officer and Director
2025-12-31
664 shares
HANING G COURTNEY
Director
2025-12-31
664 shares
JORDAN WILLIAM L
Director
2025-12-31
664 shares
SMITH DWIGHT ERIC
Director
2025-12-31
664 shares
BROOKS JASON S
Chief Executive Officer
2025-12-31
4,233 shares
ROBERTSON THOMAS D
Chief Operating Officer
2025-12-31
3,810 shares
MOORE ROBERT BURTON JR
Director
2025-12-31
664 shares
Insider transactions can signal confidence or concerns about company prospects
SEC Filings
Recent regulatory filings from the SEC EDGAR database
10-K
8-K
10-Q
8-K
10-Q
8-K
10-Q
8-K
DEF 14A
Data sourced from SEC EDGAR. AI summaries generated automatically.
Past News Coverage
Recent headlines mentioning RCKY from our newsroom.
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