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MCFT vs RCKY

MCFT
MasterCraft Boat Holdings, Inc.
NEUTRAL
Price
$21.87
Market Cap
$356.2M
Sector
Consumer Cyclical
AI Confidence
85%
RCKY
Rocky Brands, Inc.
BULLISH
Price
$43.89
Market Cap
$330.8M
Sector
Consumer Cyclical
AI Confidence
80%

Valuation

P/E Ratio
MCFT
23.27
RCKY
14.83
Forward P/E
MCFT
12.88
RCKY
10.73
P/B Ratio
MCFT
1.88
RCKY
1.31
P/S Ratio
MCFT
1.2
RCKY
0.69
EV/EBITDA
MCFT
10.52
RCKY
9.67

Profitability

Gross Margin
MCFT
21.98%
RCKY
40.93%
Operating Margin
MCFT
3.79%
RCKY
6.86%
Profit Margin
MCFT
5.27%
RCKY
4.62%
ROE
MCFT
8.38%
RCKY
9.2%
ROA
MCFT
4.06%
RCKY
4.97%

Growth

Revenue Growth
MCFT
13.2%
RCKY
9.1%
Earnings Growth
MCFT
-8.7%
RCKY
34.4%

Financial Health

Debt/Equity
MCFT
--
RCKY
0.5
Current Ratio
MCFT
2.07
RCKY
2.82
Quick Ratio
MCFT
1.46
RCKY
0.89

Dividends

Dividend Yield
MCFT
--
RCKY
1.42%
Payout Ratio
MCFT
0.0%
RCKY
20.95%

AI Verdict

MCFT NEUTRAL

MCFT exhibits strong operational health with a Piotroski F-Score of 7/9 and a healthy current ratio of 2.07, though an Altman Z-Score was not provided. While the company consistently delivers massive earnings surprises and outperforms sector profitability averages, the stock is trading at a significant premium to its Graham Number ($15.67) and Intrinsic Value ($6.58). This valuation gap, combined with bearish insider selling and a 0/100 technical trend, offsets the positive fundamental momentum. The outlook is neutral as the market prices in high growth expectations that exceed current deterministic value baselines.

Strengths
Strong Piotroski F-Score (7/9) indicating robust financial health
Exceptional earnings track record with consistent and large positive surprises
Strong liquidity position with a Current Ratio of 2.07
Risks
Significant valuation premium over Graham Number and Intrinsic Value
Bearish insider activity with over $4M in recent sales by major owners
High sensitivity to economic cycles as a recreational vehicle manufacturer
RCKY BULLISH

RCKY demonstrates stable financial health with a Piotroski F-Score of 6/9 and a very strong current ratio of 2.82. The stock is currently trading at a discount to its Graham Number ($47.30) and significantly below its growth-based intrinsic value ($87.32). While technical trends (10/100) and insider sentiment (30/100) are currently bearish, the fundamental valuation—characterized by a low P/E of 14.83 relative to the sector average of 35.93—suggests a strong value opportunity. Strong earnings growth (34.4% YoY) and consistent estimate beats further support a bullish long-term outlook.

Strengths
Significant undervaluation relative to intrinsic value ($87.32) and Graham Number ($47.30)
Strong liquidity position with a current ratio of 2.82
Low leverage with a Debt/Equity ratio of 0.50
Risks
Severely bearish technical trend (10/100) indicating short-term price weakness
Bearish insider sentiment with recent selling activity
Thin profit margins (4.62%) leaving little room for operational error

Compare Another Pair

MCFT vs RCKY: Head-to-Head Comparison

This page compares MasterCraft Boat Holdings, Inc. (MCFT) and Rocky Brands, Inc. (RCKY) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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