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BC vs CHH

BC
Brunswick Corporation
NEUTRAL
Price
$86.66
Market Cap
$5.66B
Sector
Consumer Cyclical
AI Confidence
65%
CHH
Choice Hotels International, Inc.
BEARISH
Price
$119.07
Market Cap
$5.45B
Sector
Consumer Cyclical
AI Confidence
85%

Valuation

P/E Ratio
BC
--
CHH
15.07
Forward P/E
BC
20.67
CHH
15.38
P/B Ratio
BC
3.45
CHH
29.99
P/S Ratio
BC
1.09
CHH
5.56
EV/EBITDA
BC
13.07
CHH
14.65

Profitability

Gross Margin
BC
25.64%
CHH
90.65%
Operating Margin
BC
6.73%
CHH
45.0%
Profit Margin
BC
-4.6%
CHH
37.73%
ROE
BC
-12.31%
CHH
544.21%
ROA
BC
3.21%
CHH
10.42%

Growth

Revenue Growth
BC
6.8%
CHH
2.4%
Earnings Growth
BC
--
CHH
-13.6%

Financial Health

Debt/Equity
BC
1.43
CHH
11.16
Current Ratio
BC
1.78
CHH
0.87
Quick Ratio
BC
0.65
CHH
0.57

Dividends

Dividend Yield
BC
1.96%
CHH
0.97%
Payout Ratio
BC
193.18%
CHH
14.56%

AI Verdict

BC NEUTRAL

Brunswick Corporation (BC) shows a mixed financial profile with a Piotroski F-Score of 5/9 indicating stable but not strong financial health, while the absence of an Altman Z-Score prevents a definitive assessment of bankruptcy risk. The company exhibits solid revenue growth and strong recent earnings surprises, yet faces headwinds from negative profit margins, weak ROE, and an extremely high dividend payout ratio. Valuation metrics suggest the stock is trading at a premium compared to peers, supported by bullish analyst sentiment but countered by bearish insider activity and technical trends. Despite solid operating cash flow fundamentals implied by sector context, the lack of key financial data limits full transparency into its leverage and liquidity position.

Strengths
Revenue growth of 6.80% YoY outpaces sector average of 7.70%, showing resilience in a competitive cyclical environment
Strong quarterly earnings surprise history: average 62.8% beat over last four quarters, indicating potential undervaluation or conservative guidance
Forward P/E of 20.67 is below sector average of 48.10, suggesting relative valuation discipline
Risks
Profit Margin of -4.60% and ROE of -12.31% signal deteriorating profitability and shareholder value destruction
Dividend Payout Ratio of 193.18% is unsustainable long-term, raising risk of future cut
Quick Ratio of 0.65 indicates potential liquidity stress if receivables or inventory cannot be liquidated quickly
CHH BEARISH

The company exhibits significant financial fragility, evidenced by a weak Piotroski F-Score of 3/9 and a precarious Debt/Equity ratio of 11.16. Valuation is severely stretched, with the current price of $119.07 trading at a massive premium to both the Graham Number ($26.45) and the Intrinsic Value ($54.81). While profit margins remain high, negative earnings growth (-13.6% YoY) and poor liquidity (Current Ratio 0.87) signal operational distress. Combined with bearish insider activity and a 0/100 technical trend, the risk-reward profile is highly unfavorable.

Strengths
Exceptionally high gross margins (90.65%)
Strong operating margins (45.00%)
High Return on Assets (10.42%)
Risks
Extreme leverage with a Debt/Equity ratio of 11.16
Liquidity risk indicated by a Current Ratio of 0.87 and Quick Ratio of 0.57
Negative earnings growth (-13.6% YoY and -16% Q/Q)

Compare Another Pair

BC vs CHH: Head-to-Head Comparison

This page compares Brunswick Corporation (BC) and Choice Hotels International, Inc. (CHH) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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