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BF-B vs CLX

BF-B
Brown-Forman Corporation
NEUTRAL
Price
$27.57
Market Cap
$12.77B
Sector
Consumer Defensive
AI Confidence
68%
CLX
The Clorox Company
BEARISH
Price
$98.68
Market Cap
$11.93B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
BF-B
16.31
CLX
16.15
Forward P/E
BF-B
15.94
CLX
14.73
P/B Ratio
BF-B
3.13
CLX
-95.44
P/S Ratio
BF-B
3.28
CLX
1.77
EV/EBITDA
BF-B
12.86
CLX
12.28

Profitability

Gross Margin
BF-B
59.11%
CLX
44.16%
Operating Margin
BF-B
29.44%
CLX
14.05%
Profit Margin
BF-B
20.83%
CLX
11.17%
ROE
BF-B
20.67%
CLX
987.18%
ROA
BF-B
8.21%
CLX
11.3%

Growth

Revenue Growth
BF-B
-5.4%
CLX
-0.8%
Earnings Growth
BF-B
-13.9%
CLX
-16.2%

Financial Health

Debt/Equity
BF-B
0.64
CLX
91.91
Current Ratio
BF-B
2.97
CLX
0.74
Quick Ratio
BF-B
0.96
CLX
0.38

Dividends

Dividend Yield
BF-B
3.26%
CLX
5.03%
Payout Ratio
BF-B
52.98%
CLX
80.52%

AI Verdict

BF-B NEUTRAL

The Advanced Deterministic Scorecard shows a Piotroski F-Score of 6/9, indicating stable financial health, but the absence of an Altman Z-Score limits distress risk assessment. Despite solid profitability metrics like a 29.44% operating margin and 20.67% ROE, the company faces declining revenue and earnings, with YoY revenue down 5.40% and earnings down 13.90%. The stock trades above the Graham Number of $18.30 at $27.57, supported by a 3.26% dividend yield and analyst target of $30.26, but weak recent earnings surprises and insider selling temper optimism.

Strengths
Strong profitability with operating margin of 29.44% and ROE of 20.67%, well above sector averages
Healthy balance sheet with a current ratio of 2.97 and moderate debt/equity of 0.64
Piotroski F-Score of 6 indicates stable financial condition
Risks
Revenue and earnings declining YoY by 5.40% and 13.90% respectively, signaling operational headwinds
Recent earnings misses: 0 out of last 4 quarters beat estimates, with an average surprise of -4.36%
Insider selling activity: CEO sold $0.15M in shares, indicating bearish sentiment
CLX BEARISH

The Clorox Company presents as a classic value trap, characterized by a stable Piotroski F-Score of 5/9 but severely undermined by a massive valuation gap, with a current price of $98.68 far exceeding its growth-based intrinsic value of $42.77. Financial health is concerning due to critical liquidity shortages, evidenced by a Quick Ratio of 0.38 and a Current Ratio of 0.74. Negative year-over-year revenue (-0.80%) and earnings (-16.20%) growth, combined with a 0/100 technical trend, indicate a strong bearish momentum. While the 5.03% dividend is attractive, the 80.52% payout ratio is increasingly risky given the declining earnings trajectory.

Strengths
Strong historical track record of beating earnings estimates
Healthy gross margins (44.16%) reflecting brand pricing power
Attractive dividend yield of 5.03% for income seekers
Risks
Severe liquidity risk with a Quick Ratio of 0.38
Negative organic growth in both revenue and earnings
Extreme overvaluation relative to intrinsic value ($42.77)

Compare Another Pair

BF-B vs CLX: Head-to-Head Comparison

This page compares Brown-Forman Corporation (BF-B) and The Clorox Company (CLX) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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