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CLX vs KO

CLX
The Clorox Company
BEARISH
Price
$98.68
Market Cap
$11.93B
Sector
Consumer Defensive
AI Confidence
85%
KO
The Coca-Cola Company
NEUTRAL
Price
$75.97
Market Cap
$326.96B
Sector
Consumer Defensive
AI Confidence
90%

Valuation

P/E Ratio
CLX
16.15
KO
24.99
Forward P/E
CLX
14.73
KO
21.97
P/B Ratio
CLX
-95.44
KO
10.16
P/S Ratio
CLX
1.77
KO
6.82
EV/EBITDA
CLX
12.28
KO
22.47

Profitability

Gross Margin
CLX
44.16%
KO
61.63%
Operating Margin
CLX
14.05%
KO
24.66%
Profit Margin
CLX
11.17%
KO
27.34%
ROE
CLX
987.18%
KO
43.32%
ROA
CLX
11.3%
KO
9.15%

Growth

Revenue Growth
CLX
-0.8%
KO
2.4%
Earnings Growth
CLX
-16.2%
KO
3.6%

Financial Health

Debt/Equity
CLX
91.91
KO
1.4
Current Ratio
CLX
0.74
KO
1.46
Quick Ratio
CLX
0.38
KO
0.89

Dividends

Dividend Yield
CLX
5.03%
KO
2.71%
Payout Ratio
CLX
80.52%
KO
67.11%

AI Verdict

CLX BEARISH

The Clorox Company presents as a classic value trap, characterized by a stable Piotroski F-Score of 5/9 but severely undermined by a massive valuation gap, with a current price of $98.68 far exceeding its growth-based intrinsic value of $42.77. Financial health is concerning due to critical liquidity shortages, evidenced by a Quick Ratio of 0.38 and a Current Ratio of 0.74. Negative year-over-year revenue (-0.80%) and earnings (-16.20%) growth, combined with a 0/100 technical trend, indicate a strong bearish momentum. While the 5.03% dividend is attractive, the 80.52% payout ratio is increasingly risky given the declining earnings trajectory.

Strengths
Strong historical track record of beating earnings estimates
Healthy gross margins (44.16%) reflecting brand pricing power
Attractive dividend yield of 5.03% for income seekers
Risks
Severe liquidity risk with a Quick Ratio of 0.38
Negative organic growth in both revenue and earnings
Extreme overvaluation relative to intrinsic value ($42.77)
KO NEUTRAL

KO shows neutral fundamentals based on deterministic rules. Financial strength is weak (F-Score 3/9). Mixed signals with both opportunities and risks present.

Strengths
Strong profitability (27.3% margin)
Strong ROE of 43.3%
Risks
Premium vs Graham Number ($22.62)
Weak financial trend (Piotroski F-Score: 3/9)

Compare Another Pair

CLX vs KO: Head-to-Head Comparison

This page compares The Clorox Company (CLX) and The Coca-Cola Company (KO) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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