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CLX vs PG

CLX
The Clorox Company
BEARISH
Price
$98.68
Market Cap
$11.93B
Sector
Consumer Defensive
AI Confidence
85%
PG
The Procter & Gamble Company
BEARISH
Price
$145.71
Market Cap
$340.49B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
CLX
16.15
PG
21.59
Forward P/E
CLX
14.73
PG
20.23
P/B Ratio
CLX
-95.44
PG
6.48
P/S Ratio
CLX
1.77
PG
3.99
EV/EBITDA
CLX
12.28
PG
14.76

Profitability

Gross Margin
CLX
44.16%
PG
51.19%
Operating Margin
CLX
14.05%
PG
26.3%
Profit Margin
CLX
11.17%
PG
19.3%
ROE
CLX
987.18%
PG
31.56%
ROA
CLX
11.3%
PG
10.9%

Growth

Revenue Growth
CLX
-0.8%
PG
1.5%
Earnings Growth
CLX
-16.2%
PG
-5.4%

Financial Health

Debt/Equity
CLX
91.91
PG
0.69
Current Ratio
CLX
0.74
PG
0.72
Quick Ratio
CLX
0.38
PG
0.47

Dividends

Dividend Yield
CLX
5.03%
PG
2.92%
Payout Ratio
CLX
80.52%
PG
61.88%

AI Verdict

CLX BEARISH

The Clorox Company presents as a classic value trap, characterized by a stable Piotroski F-Score of 5/9 but severely undermined by a massive valuation gap, with a current price of $98.68 far exceeding its growth-based intrinsic value of $42.77. Financial health is concerning due to critical liquidity shortages, evidenced by a Quick Ratio of 0.38 and a Current Ratio of 0.74. Negative year-over-year revenue (-0.80%) and earnings (-16.20%) growth, combined with a 0/100 technical trend, indicate a strong bearish momentum. While the 5.03% dividend is attractive, the 80.52% payout ratio is increasingly risky given the declining earnings trajectory.

Strengths
Strong historical track record of beating earnings estimates
Healthy gross margins (44.16%) reflecting brand pricing power
Attractive dividend yield of 5.03% for income seekers
Risks
Severe liquidity risk with a Quick Ratio of 0.38
Negative organic growth in both revenue and earnings
Extreme overvaluation relative to intrinsic value ($42.77)
PG BEARISH

PG exhibits a stable financial foundation with a Piotroski F-Score of 6/9, but it is severely overvalued relative to its deterministic baselines. The current price of $145.71 represents a massive premium over the Graham Number ($58.45) and Intrinsic Value ($47.25), while a PEG ratio of 3.92 indicates the valuation is disconnected from its stagnant growth. Negative earnings growth (-5.40% YoY) combined with bearish insider activity and a 0/100 technical trend suggests significant downside risk despite the company's operational efficiency.

Strengths
Exceptional Return on Equity (ROE) of 31.56%
Strong gross margins (51.19%) and operating margins (26.30%)
Consistent track record of beating earnings estimates over 25 quarters
Risks
Extreme valuation premium over Graham and Intrinsic value estimates
Negative earnings growth (-5.40% YoY and -6.70% Q/Q)
Weak liquidity ratios with a Current Ratio of 0.72 and Quick Ratio of 0.47

Compare Another Pair

CLX vs PG: Head-to-Head Comparison

This page compares The Clorox Company (CLX) and The Procter & Gamble Company (PG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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