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HELE vs MAMA

HELE
Helen of Troy Limited
BEARISH
Price
$16.73
Market Cap
$386.0M
Sector
Consumer Defensive
AI Confidence
85%
MAMA
Mama's Creations, Inc.
BEARISH
Price
$15.87
Market Cap
$645.2M
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
HELE
--
MAMA
132.25
Forward P/E
HELE
4.99
MAMA
52.9
P/B Ratio
HELE
0.45
MAMA
13.01
P/S Ratio
HELE
0.21
MAMA
4.26
EV/EBITDA
HELE
6.51
MAMA
56.28

Profitability

Gross Margin
HELE
46.72%
MAMA
25.22%
Operating Margin
HELE
11.41%
MAMA
3.86%
Profit Margin
HELE
-43.97%
MAMA
3.08%
ROE
HELE
-63.9%
MAMA
12.82%
ROA
HELE
3.44%
MAMA
6.85%

Growth

Revenue Growth
HELE
-3.4%
MAMA
50.0%
Earnings Growth
HELE
--
MAMA
0.0%

Financial Health

Debt/Equity
HELE
1.11
MAMA
0.32
Current Ratio
HELE
1.81
MAMA
1.85
Quick Ratio
HELE
0.86
MAMA
1.32

Dividends

Dividend Yield
HELE
--
MAMA
--
Payout Ratio
HELE
0.0%
MAMA
0.0%

AI Verdict

HELE BEARISH

HELE exhibits severe financial distress, highlighted by a critical Piotroski F-Score of 2/9, indicating weak fundamental health. While valuation metrics like Price/Book (0.45) and Forward P/E (4.99) suggest the stock is undervalued, these are likely 'value traps' given the catastrophic 5-year price decline of 92.3% and a deeply negative ROE of -63.90%. The combination of shrinking revenue, negative profit margins, and a bearish technical trend suggests a company in a structural decline rather than a temporary dip.

Strengths
Extremely low Price-to-Book ratio (0.45)
Low Price-to-Sales ratio (0.21)
Healthy Gross Margin (46.72%)
Risks
Critical Piotroski F-Score (2/9) signaling fundamental deterioration
Severe negative Return on Equity (-63.90%)
Negative Profit Margin (-43.97%)
MAMA BEARISH

The deterministic health and value scores indicate a severe valuation disconnect; the Piotroski F-Score is 4/9 (Stable), but the Graham Number ($1.81) and Intrinsic Value ($0.84) are drastically lower than the current price of $15.87. While the company exhibits impressive 50% YoY revenue growth and a healthy balance sheet (Debt/Equity 0.32), it is trading at an unsustainable P/E ratio of 132.25. With razor-thin profit margins of 3.08% and a bearish technical trend (10/100), the stock appears to be in a speculative bubble driven by growth expectations rather than fundamental value.

Strengths
Exceptional revenue growth of 50% YoY and 49.95% Q/Q
Strong liquidity position with a Current Ratio of 1.85
Low leverage with a Debt/Equity ratio of 0.32
Risks
Extreme valuation premium (P/E 132.25, P/B 13.01)
Very low net profit margins (3.08%) leaving little room for error
Massive divergence between market price and Graham/Intrinsic fair value

Compare Another Pair

HELE vs MAMA: Head-to-Head Comparison

This page compares Helen of Troy Limited (HELE) and Mama's Creations, Inc. (MAMA) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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