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HELE vs PG

HELE
Helen of Troy Limited
BEARISH
Price
$16.73
Market Cap
$386.0M
Sector
Consumer Defensive
AI Confidence
85%
PG
The Procter & Gamble Company
NEUTRAL
Price
$143.66
Market Cap
$335.7B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
HELE
--
PG
21.28
Forward P/E
HELE
4.99
PG
19.63
P/B Ratio
HELE
0.45
PG
6.39
P/S Ratio
HELE
0.21
PG
3.94
EV/EBITDA
HELE
6.51
PG
14.64

Profitability

Gross Margin
HELE
46.72%
PG
51.19%
Operating Margin
HELE
11.41%
PG
26.3%
Profit Margin
HELE
-43.97%
PG
19.3%
ROE
HELE
-63.9%
PG
31.56%
ROA
HELE
3.44%
PG
10.9%

Growth

Revenue Growth
HELE
-3.4%
PG
1.5%
Earnings Growth
HELE
--
PG
-5.4%

Financial Health

Debt/Equity
HELE
1.11
PG
0.69
Current Ratio
HELE
1.81
PG
0.72
Quick Ratio
HELE
0.86
PG
0.47

Dividends

Dividend Yield
HELE
--
PG
2.93%
Payout Ratio
HELE
0.0%
PG
61.88%

AI Verdict

HELE BEARISH

HELE exhibits severe financial distress, highlighted by a critical Piotroski F-Score of 2/9, indicating weak fundamental health. While valuation metrics like Price/Book (0.45) and Forward P/E (4.99) suggest the stock is undervalued, these are likely 'value traps' given the catastrophic 5-year price decline of 92.3% and a deeply negative ROE of -63.90%. The combination of shrinking revenue, negative profit margins, and a bearish technical trend suggests a company in a structural decline rather than a temporary dip.

Strengths
Extremely low Price-to-Book ratio (0.45)
Low Price-to-Sales ratio (0.21)
Healthy Gross Margin (46.72%)
Risks
Critical Piotroski F-Score (2/9) signaling fundamental deterioration
Severe negative Return on Equity (-63.90%)
Negative Profit Margin (-43.97%)
PG NEUTRAL

PG shows neutral fundamentals based on deterministic rules. Financial strength is strong (F-Score 6/9). Mixed signals with both opportunities and risks present.

Strengths
Strong ROE of 31.6%
Risks
Premium vs Graham Number ($58.45)

Compare Another Pair

HELE vs PG: Head-to-Head Comparison

This page compares Helen of Troy Limited (HELE) and The Procter & Gamble Company (PG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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