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BZUN

NEUTRAL
$2.47 Live
Baozun Inc. · NASDAQ
Target $4.22 (+71.0%)
$2.07 52W Range $4.88

At a glance

Key valuation, profitability, growth, and risk metrics.

Updated Apr 08, 2026
Market cap
$143.52M
P/E
N/A
ROE
-3.5%
Profit margin
-2.4%
Debt/Equity
0.35
Dividend yield
N/A

AI Analysis

AI-powered fundamental assessment

Confidence
80%
BZUN shows neutral fundamentals based on deterministic rules. Financial strength is stable (F-Score 4/9). Mixed signals with both opportunities and risks present.

Key Strengths

Low debt with D/E ratio of 0.35

Key Risks

Low profit margin of -2.4%
Weak ROE of -3.5%

Performance Snowflake

Multi-dimensional analysis across 5 key categories

Overall
37
Weak
Value
50
Future
50
Past
30
Health
55
Dividend
0
AI Verdict
BZUN shows neutral fundamentals based on deterministic rules. Financial strength is stable (F-Score 4/9). Mixed signals with both opportunities and risks present.
Key drivers: Low debt with D/E ratio of 0.35, Low profit margin of -2.4%, Weak ROE of -3.5%
Confidence
40%
Value
50/100

Rule-based valuation (P/E + Graham).

Positives
  • Insufficient data for clear positives.
Watchpoints
No urgent risks highlighted.
Future
50/100

Rule-based growth outlook.

Positives
  • Insufficient data for clear positives.
Watchpoints
No urgent risks highlighted.
Past
30/100

Historical performance + price trend: Shares moved -93.2% over 5Y and +5.6% over 1Y.

Positives
  • Insufficient data for clear positives.
Watchpoints
  • ROE only -3.5%.
  • Thin profit margins.
Health
55/100

Balance sheet & liquidity (Z-Score: N/A).

Positives
  • Low D/E ratio (0.35).
Watchpoints
No urgent risks highlighted.
Dividend
0/100

Dividend policy fallback.

Positives
  • Insufficient data for clear positives.
Watchpoints
  • No regular dividend payments.

Stock Price & Analyst Targets

Real-time price movements and analyst price targets

Current Price
$2.47
Analyst Target
$4.22
Upside/Downside
+71.0%

Multi-Horizon Performance vs Peers

Price momentum across 5Y → 1W horizons for BZUN and closest competitors.

Updated 2026-04-07
BZU
Baozun Inc.
Primary
5Y
-93.2%
3Y
-52.6%
1Y
+5.6%
6M
-34.0%
1M
+5.1%
1W
+3.4%
AHM
Ambitions Enterprise Management Co. L.L.C
Peer
5Y
+11.4%
3Y
+11.4%
1Y
+11.4%
6M
+11.4%
1M
-26.9%
1W
-12.9%
AKA
a.k.a. Brands Holding Corp.
Peer
5Y
-89.8%
3Y
-31.8%
1Y
-26.7%
6M
+11.4%
1M
+6.0%
1W
+3.1%
CAA
China Automotive Systems, Inc.
Peer
5Y
-1.8%
3Y
+1.7%
1Y
+17.5%
6M
-4.0%
1M
+2.9%
1W
+2.1%
BAR
BARK, Inc.
Peer
5Y
-93.4%
3Y
-50.5%
1Y
-52.6%
6M
-9.8%
1M
+41.8%
1W
+0.8%

Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.

Historical Performance Trends

Long-term financial metrics and growth patterns

Revenue & Net Income

Profit & Operating Margins

Return on Equity (ROE)

Quarterly Revenue Growth

Historical data shows last 12 quarters (3 years)

Valuation Metrics

Key valuation ratios and pricing indicators

P/E Ratio
N/A
Forward P/E
3.53
PEG Ratio
N/A
P/B Ratio
0.27
P/S Ratio
0.01
EV/Revenue
0.16
EV/EBITDA
4.94
Market Cap
$143.52M

Profitability

Profit margins and return metrics

Profit Margin -2.43%
Operating Margin 6.11%
Gross Margin 50.88%
ROE -3.54%
ROA 0.47%

Growth

Revenue and earnings growth rates

Revenue Growth +5.9%
Earnings Growth N/A
Q/Q Revenue Growth +4.82%
Q/Q Earnings Growth N/A

Financial Health

Balance sheet strength and liquidity metrics

Debt/Equity
0.35
Low debt
Current Ratio
1.87
Good
Quick Ratio
1.33
Good
Cash/Share
$15.23

Quarterly Earnings History

EPS performance vs analyst estimates

2026-05-20
$N/A
2024-08-28
$-0.06
-133.3% surprise
2024-05-28
$-0.25
+37.5% surprise
2024-03-21
$0.47
-43.4% surprise

Consumer Cyclical Sector Comparison

Comparing BZUN against 104 companies in the Consumer Cyclical sector (9 bullish, 48 neutral, 47 bearish)
Return on Equity (ROE)
-3.54%
This Stock
vs
8.42%
Sector Avg
-142.0% (Below Avg)
Profit Margin
-2.43%
This Stock
vs
0.81%
Sector Avg
-401.7% (Weaker)
Debt to Equity
0.35
This Stock
vs
1.66
Sector Avg
-78.7% (Less Debt)
Revenue Growth
5.9%
This Stock
vs
6.78%
Sector Avg
-13.0% (Slower)
Current Ratio
1.87
This Stock
vs
1.9
Sector Avg
-1.7% (Weaker)

Similar Companies

Peer comparison within the same industry

Recent Insider Trading

Insider buy and sell transactions from the last 6 months

WU JUNHUA
Officer and Director
Buy
2026-04-02
30,000 shares · $74,019
WU JUNHUA
Officer and Director
Buy
2026-03-31
14,000 shares · $33,597
Insider transactions can signal confidence or concerns about company prospects

Past News Coverage

Recent headlines mentioning BZUN from our newsroom.

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