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BABA vs MAR

BABA
Alibaba Group Holding Limited
NEUTRAL
Price
$173.23
Market Cap
$413.56B
Sector
Consumer Cyclical
AI Confidence
65%
MAR
Marriott International, Inc.
NEUTRAL
Price
$285.72
Market Cap
$77.13B
Sector
Consumer Cyclical
AI Confidence
72%

Valuation

P/E Ratio
BABA
23.6
MAR
30.11
Forward P/E
BABA
19.5
MAR
26.95
P/B Ratio
BABA
2.71
MAR
-24.68
P/S Ratio
BABA
0.41
MAR
11.22
EV/EBITDA
BABA
20.1
MAR
20.19

Profitability

Gross Margin
BABA
41.17%
MAR
81.55%
Operating Margin
BABA
2.17%
MAR
65.93%
Profit Margin
BABA
12.19%
MAR
37.98%
ROE
BABA
11.19%
MAR
--
ROA
BABA
4.03%
MAR
9.64%

Growth

Revenue Growth
BABA
4.8%
MAR
5.6%
Earnings Growth
BABA
-51.8%
MAR
29.0%

Financial Health

Debt/Equity
BABA
0.27
MAR
--
Current Ratio
BABA
1.46
MAR
0.47
Quick Ratio
BABA
0.84
MAR
0.43

Dividends

Dividend Yield
BABA
0.59%
MAR
0.94%
Payout Ratio
BABA
14.4%
MAR
27.43%

AI Verdict

BABA NEUTRAL

The Advanced Deterministic Scorecard reveals a mixed financial profile for Alibaba (BABA), with a weak Piotroski F-Score of 4/9 indicating suboptimal financial health, and no available Altman Z-Score limiting distress risk assessment. While valuation metrics appear favorable relative to peers—especially a Price/Sales of 0.41 and Forward P/E of 19.50—earnings growth is sharply negative (YoY EPS down 71%), and recent quarterly beats have reversed into consistent misses over the last four quarters. Strong insider sentiment and a bullish analyst consensus (strong_buy) contrast with deteriorating profitability and weak technical trends (10/100). The stock trades significantly above the Graham Number ($102.68) and intrinsic value estimate ($51.38), suggesting overvaluation unless growth rebounds materially.

Strengths
Attractive valuation multiples relative to sector: P/E (23.60) and Price/Sales (0.41) well below sector averages (Avg P/E: 49.05, Avg P/S: N/A but implied high)
Low debt burden with Debt/Equity of 0.27, well below sector average of 1.63, providing financial flexibility
Strong gross margin of 41.17%, reflecting pricing power and operational efficiency in core e-commerce
Risks
Weak Piotroski F-Score of 4/9 signals deteriorating financial health—penalizes health score per instructions
Earnings in freefall: YoY EPS growth down 71.0%, Q/Q down 70.4%, with last four quarters missing estimates by an average of -10.5%
Operating margin collapsed to 2.17%, indicating severe pressure in profitability despite stable gross margins
MAR NEUTRAL

Marriott International trades at a premium valuation with strong historical profitability and consistent earnings beats, supported by resilient cash flow generation and a disciplined capital return policy. However, near-term earnings growth has decelerated, with Q/Q EPS declining 6.8%, while insider selling worth $28.75M over the past six months raises caution. The stock's price momentum has lagged over the past year (+2.3%) despite solid long-term returns (+138.8% over 5Y), and its negative Price/Book ratio due to accumulated deficits undermines traditional valuation frameworks. Relative to Consumer Cyclical peers, MAR exhibits superior margins and lower leverage but trades at a steep P/E of 30x versus sector average of 61.5x, reflecting quality yet limited upside per analyst target of $290.08.

Strengths
Exceptional profitability with operating margin of 65.93% and gross margin of 81.55%, significantly above sector average profit margin of 8.54%
Consistent earnings outperformance: 21 beats in last 25 quarters, including 3 of last 4 quarters above estimates
Strong free cash flow conversion implied by high operating margin and low capex business model (asset-light franchising)
Risks
Negative Price/Book ratio (-24.68) indicating accumulated equity deficits, raising structural balance sheet concerns
Decelerating earnings growth: Q/Q EPS down 6.8% despite YoY increase of 19.3%, signaling near-term headwinds
Elevated P/E of 30.1x vs sector average of 61.5x, but unattractive on growth-adjusted basis given moderate 5.6% revenue growth

Compare Another Pair

BABA vs MAR: Head-to-Head Comparison

This page compares Alibaba Group Holding Limited (BABA) and Marriott International, Inc. (MAR) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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