MAR
NEUTRAL
$285.72
Live
Marriott International, Inc. · NASDAQ
Target $290.08
(+1.5%)
$205.4
52W Range
$307.52
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Nov 16, 2025
Market cap
$77.13B
P/E
30.11
ROE
N/A
Profit margin
38.0%
Debt/Equity
N/A
Dividend yield
0.94%
AI Analysis
AI-powered fundamental assessment
Confidence
72%
Marriott International trades at a premium valuation with strong historical profitability and consistent earnings beats, supported by resilient cash flow generation and a disciplined capital return policy. However, near-term earnings growth has decelerated, with Q/Q EPS declining 6.8%, while insider selling worth $28.75M over the past six months raises caution. The stock's price momentum has lagged over the past year (+2.3%) despite solid long-term returns (+138.8% over 5Y), and its negative Price/Book ratio due to accumulated deficits undermines traditional valuation frameworks. Relative to Consumer Cyclical peers, MAR exhibits superior margins and lower leverage but trades at a steep P/E of 30x versus sector average of 61.5x, reflecting quality yet limited upside per analyst target of $290.08.
Key Strengths
Exceptional profitability with operating margin of 65.93% and gross margin of 81.55%, significantly above sector average profit margin of 8.54%
Consistent earnings outperformance: 21 beats in last 25 quarters, including 3 of last 4 quarters above estimates
Strong free cash flow conversion implied by high operating margin and low capex business model (asset-light franchising)
Attractive dividend policy with 27.4% payout ratio, indicating sustainable yield and room for future growth
Trading below analyst consensus target price of $290.08, offering 1.5% upside with limited downside risk
Key Risks
Negative Price/Book ratio (-24.68) indicating accumulated equity deficits, raising structural balance sheet concerns
Decelerating earnings growth: Q/Q EPS down 6.8% despite YoY increase of 19.3%, signaling near-term headwinds
Elevated P/E of 30.1x vs sector average of 61.5x, but unattractive on growth-adjusted basis given moderate 5.6% revenue growth
Deteriorating liquidity with current ratio of 0.47 and quick ratio of 0.43, below safe threshold of 1.0
Material insider selling: $28.75M in sales over last 6 months with zero buy transactions, suggesting lack of confidence
AI Fair Value Estimate
Based on comprehensive analysis
$290.08
+1.5% above current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
67
Strong
58
62
85
50
78
AI Verdict
Marriott demonstrates elite profitability and operational execution, but faces headwinds from stretched valuation, weakening near-term earnings momentum, and concerning insider activity; trading near all-time highs with limited upside to $290 target, it underperforms higher-growth peers like XPeng despite superior fundamentals, making it a hold rather than a compelling buy in the current cycle.
Key drivers: High-margin, asset-light business model driving superior ROA of 9.64%, Persistent earnings beat streak supporting earnings quality, Negative insider flow and deteriorating short-term EPS trend
Confidence
75%
Value
58/100
Despite sector-average P/E of 61.54, MAR’s premium valuation is not justified by growth, as its 5.6% revenue growth lags the peer average of 22.14%, making it appear expensive on a growth-adjusted basis.
Positives
- Forward P/E of 26.95 is below current P/E of 30.11, suggesting earnings growth expectations are priced in
- EV/EBITDA and other enterprise metrics unavailable, but high operating margin implies strong underlying cash generation
Watchpoints
- Price/Sales of 11.22 is extremely high relative to sector average of ~2–3x, indicating overvaluation
- Negative Price/Book ratio makes traditional value analysis unreliable and signals long-term equity deficiency
Future
62/100
While long-term price momentum remains strong (138.8% over 5Y), near-term performance has stalled (+2.3% over 1Y), and the stock shows signs of topping out near its 52-week high of $307.52, with recent weekly decline of 1.9%.
Positives
- 29% YoY earnings growth shows strong earnings leverage
- Analyst target implies continued confidence with upside potential
Watchpoints
- Q/Q EPS declined 6.8%, indicating recent softness in profitability
- Revenue growth of 5.6% is modest in a recovering travel environment
Past
85/100
Marriott has delivered exceptional historical performance with 138.8% stock appreciation over five years and consistent margin expansion, demonstrating resilience and pricing power even during macro shocks.
Positives
- 21 out of 25 quarters beating EPS estimates, with multiple double-digit surprises post-pandemic
- Profit margins and returns have stabilized at elite levels: ROA of 9.64%, operating margin of 65.93%
Watchpoints
- One significant earnings miss in Q4 2024 (-10.1% surprise), breaking a long streak of consistency
- EPS volatility evident during pandemic period, though recovery was rapid
Health
50/100
Liquidity ratios are well below industry norms and raise red flags, especially compared to peers like LOW and LULU with stronger balance sheets, though the franchising model reduces operational cash risk.
Positives
- High ROA of 9.64% indicates efficient use of assets despite negative equity base
- Low dependency on inventory and working capital typical of asset-light franchising model
Watchpoints
- Current ratio of 0.47 and quick ratio of 0.43 signal severe liquidity pressure
- Debt and cash figures unavailable, but negative book value suggests structural leverage issues
Dividend
78/100
The dividend policy is conservative and well-covered, aligning with capital allocation discipline seen in peers like NKE, though the yield is less attractive than income-focused REITs or utilities.
Positives
- Low payout ratio of 27.43% ensures dividend sustainability even under stress
- Annual dividend rate of $2.68 supports a modest but growing yield of 0.94%
Watchpoints
- 5-year average yield unavailable, limiting visibility into dividend growth trajectory
- Dividend growth not explicitly confirmed, though low payout implies capacity
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$285.72
Analyst Target
$290.08
Upside/Downside
+1.5%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for MAR and closest competitors.
Updated 2025-11-14
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
MAR
Marriott International, Inc.
Primary
|
+138.8% | +82.0% | +2.3% | +5.1% | +7.3% | -1.9% |
|
ABNB
Airbnb, Inc.
Peer
|
-32.9% | +1.5% | +5.7% | +4.0% | -5.2% | -2.9% |
|
ORLY
O'Reilly Automotive, Inc.
Peer
|
+221.3% | +79.6% | +21.0% | +7.3% | -3.2% | +1.8% |
|
ROST
Ross Stores, Inc.
Peer
|
+90.0% | +110.7% | +71.2% | +42.8% | +7.3% | +0.4% |
|
GM
General Motors Company
Peer
|
+38.3% | +143.5% | +66.7% | +12.9% | +6.8% | -3.2% |
MAR
Marriott International, Inc.
Primary
5Y
+138.8%
3Y
+82.0%
1Y
+2.3%
6M
+5.1%
1M
+7.3%
1W
-1.9%
ABN
Airbnb, Inc.
Peer
5Y
-32.9%
3Y
+1.5%
1Y
+5.7%
6M
+4.0%
1M
-5.2%
1W
-2.9%
ORL
O'Reilly Automotive, Inc.
Peer
5Y
+221.3%
3Y
+79.6%
1Y
+21.0%
6M
+7.3%
1M
-3.2%
1W
+1.8%
ROS
Ross Stores, Inc.
Peer
5Y
+90.0%
3Y
+110.7%
1Y
+71.2%
6M
+42.8%
1M
+7.3%
1W
+0.4%
GM
General Motors Company
Peer
5Y
+38.3%
3Y
+143.5%
1Y
+66.7%
6M
+12.9%
1M
+6.8%
1W
-3.2%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
30.11
Forward P/E
26.95
PEG Ratio
N/A
P/B Ratio
-24.68
P/S Ratio
11.22
EV/Revenue
13.51
EV/EBITDA
20.19
Market Cap
$77.13B
Profitability
Profit margins and return metrics
Profit Margin
37.98%
Operating Margin
65.93%
Gross Margin
81.55%
ROE
N/A
ROA
9.64%
Growth
Revenue and earnings growth rates
Revenue Growth
+5.6%
Earnings Growth
+29.0%
Q/Q Revenue Growth
N/A
Q/Q Earnings Growth
+24.7%
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
N/A
Current Ratio
0.47
Weak
Quick Ratio
0.43
Poor
Cash/Share
$2.53
Quarterly Earnings History
EPS performance vs analyst estimates
2026-02-10
$N/A
2025-11-04
$2.47
+3.5% surprise
2025-08-05
$2.65
+1.1% surprise
2025-05-06
$2.39
+7.4% surprise
Consumer Cyclical Sector Comparison
Comparing MAR against 386 companies in the Consumer Cyclical sector
(23 bullish, 133 neutral, 230 bearish)
P/E Ratio
30.11
This Stock
vs
33.98
Sector Avg
-11.4%
(Discount)
Profit Margin
37.98%
This Stock
vs
-5.4%
Sector Avg
-804.1%
(Weaker)
Revenue Growth
5.6%
This Stock
vs
28.42%
Sector Avg
-80.3%
(Slower)
Current Ratio
0.47
This Stock
vs
2.46
Sector Avg
-81.0%
(Weaker)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
MAR
Marriott International, Inc.
|
NEUTRAL | $77.13B | 30.11 | -% | 38.0% | $285.72 | |
|
ABNB
Airbnb, Inc.
|
NEUTRAL | $75.71B | 31.34 | 30.2% | 20.5% | $126.28 | Compare |
|
ORLY
O'Reilly Automotive, Inc.
|
BULLISH | $83.4B | 34.31 | -% | 14.2% | $98.8 | Compare |
|
ROST
Ross Stores, Inc.
|
NEUTRAL | $70.45B | 32.72 | 36.7% | 9.4% | $216.63 | Compare |
|
GM
General Motors Company
|
NEUTRAL | $70.29B | 23.84 | 4.3% | 1.5% | $77.96 | Compare |
MAR
Marriott...
NEUTRAL
Mkt Cap
$77.1B
P/E
30.1
ROE
-%
Price
$285.72
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2025-11-12 | MARRIOTT DAVID SHEETS | Director and Beneficial Owner of more than 10% of a Class of Security | Gift | 850 | - |
| 2025-11-11 | HARRISON DEBORAH MARRIOTT | Director and Beneficial Owner of more than 10% of a Class of Security | Sale | 70,000 | $20,414,100 |
| 2025-11-10 | ROE PEGGY FANG | Officer | Sale | 2,000 | $584,240 |
| 2025-11-10 | BRELAND BENJAMIN T | Officer | Gift | 11 | - |
| 2025-11-07 | REISS RENA HOZORE | General Counsel | Option Exercise | 20,110 | $2,658,649 |
| 2025-11-07 | ANAND SATYAJIT | Officer | Option Exercise | 6,724 | $449,567 |
| 2025-11-07 | BRELAND BENJAMIN T | Officer | Sale | 1,650 | $472,065 |
| 2025-11-07 | REISS RENA HOZORE | General Counsel | Sale | 5,483 | $1,574,224 |
| 2025-11-06 | BROWN WILLIAM P | Officer | Sale | 6,666 | $1,866,720 |
| 2025-09-30 | LEWIS AYLWIN B | Director | Stock Award | 13 | $3,625 |
| 2025-08-26 | ROE PEGGY FANG | Officer | Gift | 200 | - |
| 2025-06-30 | LEWIS AYLWIN B | Director | Stock Award | 13 | $3,625 |
| 2025-06-24 | MENON RAJEEV | Officer | Sale | 2,500 | $670,710 |
| 2025-05-30 | CAPUANO ANTHONY G | Chief Executive Officer | Sale | 12,000 | $3,166,800 |
MARRIOTT DAVID SHEETS
Director and Beneficial Owner of more than 10% of a Class of Security
2025-11-12
850 shares
HARRISON DEBORAH MARRIOTT
Director and Beneficial Owner of more than 10% of a Class of Security
2025-11-11
70,000 shares
·
$20,414,100
ROE PEGGY FANG
Officer
2025-11-10
2,000 shares
·
$584,240
BRELAND BENJAMIN T
Officer
2025-11-10
11 shares
REISS RENA HOZORE
General Counsel
2025-11-07
20,110 shares
·
$2,658,649
ANAND SATYAJIT
Officer
2025-11-07
6,724 shares
·
$449,567
BRELAND BENJAMIN T
Officer
2025-11-07
1,650 shares
·
$472,065
REISS RENA HOZORE
General Counsel
2025-11-07
5,483 shares
·
$1,574,224
BROWN WILLIAM P
Officer
2025-11-06
6,666 shares
·
$1,866,720
LEWIS AYLWIN B
Director
2025-09-30
13 shares
·
$3,625
ROE PEGGY FANG
Officer
2025-08-26
200 shares
LEWIS AYLWIN B
Director
2025-06-30
13 shares
·
$3,625
MENON RAJEEV
Officer
2025-06-24
2,500 shares
·
$670,710
CAPUANO ANTHONY G
Chief Executive Officer
2025-05-30
12,000 shares
·
$3,166,800
Insider transactions can signal confidence or concerns about company prospects
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
BUY
24 analysts
Barclays
2025-11-05
Equal-Weight
Equal-Weight
BMO Capital
2025-11-05
Market Perform
Market Perform
Morgan Stanley
2025-10-22
Overweight
Overweight
Baird
2025-10-21
Neutral
Neutral
Barclays
2025-10-03
Equal-Weight
Equal-Weight
Truist Securities
2025-09-03
Hold
Hold
Baird
2025-08-20
Neutral
Neutral
BMO Capital
2025-08-06
Market Perform
Market Perform
Baird
2025-07-16
Neutral
Neutral
JP Morgan
2025-06-23
Neutral
Past News Coverage
Recent headlines mentioning MAR from our newsroom.
Newest → oldest
No matching news yet.