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BF-A vs CLX

BF-A
Brown-Forman Corporation
BEARISH
Price
$27.86
Market Cap
$12.91B
Sector
Consumer Defensive
AI Confidence
68%
CLX
The Clorox Company
BEARISH
Price
$98.68
Market Cap
$11.93B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
BF-A
16.49
CLX
16.15
Forward P/E
BF-A
--
CLX
14.73
P/B Ratio
BF-A
3.16
CLX
-95.44
P/S Ratio
BF-A
3.32
CLX
1.77
EV/EBITDA
BF-A
12.97
CLX
12.28

Profitability

Gross Margin
BF-A
59.11%
CLX
44.16%
Operating Margin
BF-A
29.44%
CLX
14.05%
Profit Margin
BF-A
20.83%
CLX
11.17%
ROE
BF-A
20.67%
CLX
987.18%
ROA
BF-A
8.21%
CLX
11.3%

Growth

Revenue Growth
BF-A
-5.4%
CLX
-0.8%
Earnings Growth
BF-A
-13.9%
CLX
-16.2%

Financial Health

Debt/Equity
BF-A
0.64
CLX
91.91
Current Ratio
BF-A
2.97
CLX
0.74
Quick Ratio
BF-A
0.96
CLX
0.38

Dividends

Dividend Yield
BF-A
3.23%
CLX
5.03%
Payout Ratio
BF-A
52.98%
CLX
80.52%

AI Verdict

BF-A BEARISH

The Advanced Deterministic Scorecard shows a Piotroski F-Score of 6/9, indicating stable financial health, but the absence of an Altman Z-Score limits distress risk assessment. Despite solid profitability metrics like a 29.44% operating margin and 20.67% ROE, the company faces significant headwinds with negative revenue and earnings growth. Valuation appears stretched relative to intrinsic value models, and insider selling, weak price performance, and declining fundamentals reinforce caution. The stock trades well above the Graham Number of $18.3, suggesting overvaluation absent exceptional growth—contradicted by current contraction trends.

Strengths
Strong operating profitability with 29.44% operating margin
High return on equity (20.67%) indicating efficient use of equity
Healthy current ratio of 2.97, signaling solid short-term liquidity
Risks
Revenue and earnings declining YoY (-5.40% and -13.90% respectively)
Negative insider sentiment with recent executive selling totaling $0.51M
Technical trend is bearish (0/100), aligning with multi-year price underperformance
CLX BEARISH

The Clorox Company presents as a classic value trap, characterized by a stable Piotroski F-Score of 5/9 but severely undermined by a massive valuation gap, with a current price of $98.68 far exceeding its growth-based intrinsic value of $42.77. Financial health is concerning due to critical liquidity shortages, evidenced by a Quick Ratio of 0.38 and a Current Ratio of 0.74. Negative year-over-year revenue (-0.80%) and earnings (-16.20%) growth, combined with a 0/100 technical trend, indicate a strong bearish momentum. While the 5.03% dividend is attractive, the 80.52% payout ratio is increasingly risky given the declining earnings trajectory.

Strengths
Strong historical track record of beating earnings estimates
Healthy gross margins (44.16%) reflecting brand pricing power
Attractive dividend yield of 5.03% for income seekers
Risks
Severe liquidity risk with a Quick Ratio of 0.38
Negative organic growth in both revenue and earnings
Extreme overvaluation relative to intrinsic value ($42.77)

Compare Another Pair

BF-A vs CLX: Head-to-Head Comparison

This page compares Brown-Forman Corporation (BF-A) and The Clorox Company (CLX) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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