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BF-A vs PG

BF-A
Brown-Forman Corporation
BEARISH
Price
$27.86
Market Cap
$12.91B
Sector
Consumer Defensive
AI Confidence
68%
PG
The Procter & Gamble Company
BEARISH
Price
$145.71
Market Cap
$340.49B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
BF-A
16.49
PG
21.59
Forward P/E
BF-A
--
PG
20.23
P/B Ratio
BF-A
3.16
PG
6.48
P/S Ratio
BF-A
3.32
PG
3.99
EV/EBITDA
BF-A
12.97
PG
14.76

Profitability

Gross Margin
BF-A
59.11%
PG
51.19%
Operating Margin
BF-A
29.44%
PG
26.3%
Profit Margin
BF-A
20.83%
PG
19.3%
ROE
BF-A
20.67%
PG
31.56%
ROA
BF-A
8.21%
PG
10.9%

Growth

Revenue Growth
BF-A
-5.4%
PG
1.5%
Earnings Growth
BF-A
-13.9%
PG
-5.4%

Financial Health

Debt/Equity
BF-A
0.64
PG
0.69
Current Ratio
BF-A
2.97
PG
0.72
Quick Ratio
BF-A
0.96
PG
0.47

Dividends

Dividend Yield
BF-A
3.23%
PG
2.92%
Payout Ratio
BF-A
52.98%
PG
61.88%

AI Verdict

BF-A BEARISH

The Advanced Deterministic Scorecard shows a Piotroski F-Score of 6/9, indicating stable financial health, but the absence of an Altman Z-Score limits distress risk assessment. Despite solid profitability metrics like a 29.44% operating margin and 20.67% ROE, the company faces significant headwinds with negative revenue and earnings growth. Valuation appears stretched relative to intrinsic value models, and insider selling, weak price performance, and declining fundamentals reinforce caution. The stock trades well above the Graham Number of $18.3, suggesting overvaluation absent exceptional growth—contradicted by current contraction trends.

Strengths
Strong operating profitability with 29.44% operating margin
High return on equity (20.67%) indicating efficient use of equity
Healthy current ratio of 2.97, signaling solid short-term liquidity
Risks
Revenue and earnings declining YoY (-5.40% and -13.90% respectively)
Negative insider sentiment with recent executive selling totaling $0.51M
Technical trend is bearish (0/100), aligning with multi-year price underperformance
PG BEARISH

PG exhibits a stable financial foundation with a Piotroski F-Score of 6/9, but it is severely overvalued relative to its deterministic baselines. The current price of $145.71 represents a massive premium over the Graham Number ($58.45) and Intrinsic Value ($47.25), while a PEG ratio of 3.92 indicates the valuation is disconnected from its stagnant growth. Negative earnings growth (-5.40% YoY) combined with bearish insider activity and a 0/100 technical trend suggests significant downside risk despite the company's operational efficiency.

Strengths
Exceptional Return on Equity (ROE) of 31.56%
Strong gross margins (51.19%) and operating margins (26.30%)
Consistent track record of beating earnings estimates over 25 quarters
Risks
Extreme valuation premium over Graham and Intrinsic value estimates
Negative earnings growth (-5.40% YoY and -6.70% Q/Q)
Weak liquidity ratios with a Current Ratio of 0.72 and Quick Ratio of 0.47

Compare Another Pair

BF-A vs PG: Head-to-Head Comparison

This page compares Brown-Forman Corporation (BF-A) and The Procter & Gamble Company (PG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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