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BKE vs HOG

BKE
The Buckle, Inc.
NEUTRAL
Price
$50.28
Market Cap
$2.57B
Sector
Consumer Cyclical
AI Confidence
78%
HOG
Harley-Davidson, Inc.
BEARISH
Price
$22.97
Market Cap
$2.57B
Sector
Consumer Cyclical
AI Confidence
85%

Valuation

P/E Ratio
BKE
12.29
HOG
8.26
Forward P/E
BKE
11.06
HOG
13.87
P/B Ratio
BKE
4.94
HOG
0.82
P/S Ratio
BKE
2.01
HOG
0.57
EV/EBITDA
BKE
9.09
HOG
6.97

Profitability

Gross Margin
BKE
58.95%
HOG
29.84%
Operating Margin
BKE
18.99%
HOG
-69.64%
Profit Margin
BKE
16.13%
HOG
7.57%
ROE
BKE
41.26%
HOG
10.42%
ROA
BKE
15.64%
HOG
2.81%

Growth

Revenue Growth
BKE
9.3%
HOG
-27.8%
Earnings Growth
BKE
9.1%
HOG
--

Financial Health

Debt/Equity
BKE
0.73
HOG
0.97
Current Ratio
BKE
2.21
HOG
2.1
Quick Ratio
BKE
1.43
HOG
1.72

Dividends

Dividend Yield
BKE
2.78%
HOG
3.17%
Payout Ratio
BKE
34.23%
HOG
25.9%

AI Verdict

BKE NEUTRAL

BKE's Piotroski F-Score of 4/9 indicates weak financial health, signaling potential distress in operational efficiency and capital structure. The absence of an Altman Z-Score raises concern about bankruptcy risk, though the company maintains strong profitability metrics including a 41.26% ROE and 16.13% profit margin. Trading at $50.28, the stock is below its intrinsic value of $84.46 and Graham Number of $30.6, suggesting undervaluation on a defensive basis, but the lack of analyst coverage and neutral insider activity limit conviction. The 52-week range ($33.12–$61.69) and recent 6-month decline highlight volatility, while earnings growth remains solid but inconsistent.

Strengths
Strong profitability with 41.26% ROE and 16.13% profit margin
High gross margin of 58.95% indicates pricing power and cost control
Intrinsic value ($84.46) significantly exceeds current price ($50.28), suggesting undervaluation
Risks
Piotroski F-Score of 4/9 indicates weak financial health and operational instability
No Altman Z-Score available, raising unquantified bankruptcy risk
Neutral insider sentiment with zero buy/sell activity in last 6 months
HOG BEARISH

HOG presents a classic value trap scenario, characterized by a stable Piotroski F-Score of 4/9 but severely deteriorating fundamentals. While the stock appears cheap on a P/E (8.26) and Price/Book (0.82) basis, this is offset by a catastrophic revenue decline of -27.8% and a negative operating margin of -69.64%. The divergence between the Graham Number ($41.94) and the growth-based Intrinsic Value ($19.46) highlights that the company's asset value is not being translated into growth. With a technical trend of 0/100 and bearish insider activity, the outlook remains negative.

Strengths
Low P/E ratio (8.26) relative to sector average
Trading below book value (P/B 0.82)
Strong short-term liquidity with a Current Ratio of 2.10
Risks
Severe revenue contraction (-27.8% YoY)
Extreme operating margin deficit (-69.64%)
Very high PEG ratio (5.23) indicating poor growth relative to valuation

Compare Another Pair

BKE vs HOG: Head-to-Head Comparison

This page compares The Buckle, Inc. (BKE) and Harley-Davidson, Inc. (HOG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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