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HNST vs PG

HNST
The Honest Company, Inc.
BEARISH
Price
$2.92
Market Cap
$328.4M
Sector
Consumer Defensive
AI Confidence
85%
PG
The Procter & Gamble Company
NEUTRAL
Price
$143.66
Market Cap
$335.7B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
HNST
--
PG
21.28
Forward P/E
HNST
19.47
PG
19.63
P/B Ratio
HNST
1.94
PG
6.39
P/S Ratio
HNST
0.88
PG
3.94
EV/EBITDA
HNST
25.99
PG
14.64

Profitability

Gross Margin
HNST
38.67%
PG
51.19%
Operating Margin
HNST
1.27%
PG
26.3%
Profit Margin
HNST
-4.22%
PG
19.3%
ROE
HNST
-9.12%
PG
31.56%
ROA
HNST
1.8%
PG
10.9%

Growth

Revenue Growth
HNST
-11.8%
PG
1.5%
Earnings Growth
HNST
--
PG
-5.4%

Financial Health

Debt/Equity
HNST
0.08
PG
0.69
Current Ratio
HNST
3.98
PG
0.72
Quick Ratio
HNST
2.43
PG
0.47

Dividends

Dividend Yield
HNST
--
PG
2.93%
Payout Ratio
HNST
0.0%
PG
61.88%

AI Verdict

HNST BEARISH

The Honest Company exhibits significant fundamental weakness, highlighted by a Piotroski F-Score of 2/9, indicating poor financial health and deteriorating operational efficiency. While the company maintains a strong liquidity position with a current ratio of 3.98 and very low debt, these are offset by a concerning -11.80% YoY revenue decline and negative profit margins. Heavy insider selling by the CEO and other officers, combined with a 0/100 technical trend, suggests a lack of confidence in near-term recovery. Despite a low Price/Sales ratio of 0.88, the lack of growth and poor health scores make the current valuation a value trap.

Strengths
Very low Debt/Equity ratio (0.08)
Strong short-term liquidity (Current Ratio 3.98)
Healthy Gross Margin (38.67%)
Risks
Negative revenue growth (-11.80% YoY)
Weak Piotroski F-Score (2/9) indicating fundamental decay
Aggressive insider selling (9 sell transactions, 0 buys)
PG NEUTRAL

PG shows neutral fundamentals based on deterministic rules. Financial strength is strong (F-Score 6/9). Mixed signals with both opportunities and risks present.

Strengths
Strong ROE of 31.6%
Risks
Premium vs Graham Number ($58.45)

Compare Another Pair

HNST vs PG: Head-to-Head Comparison

This page compares The Honest Company, Inc. (HNST) and The Procter & Gamble Company (PG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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