HNST
BEARISH
$2.92
Live
The Honest Company, Inc. · NASDAQ
Target $3.5
(+19.9%)
$2.07
52W Range
$5.54
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 11, 2026
Market cap
$328.42M
P/E
N/A
ROE
-9.1%
Profit margin
-4.2%
Debt/Equity
0.08
Dividend yield
N/A
AI Analysis
AI-powered fundamental assessment
Confidence
85%
The Honest Company exhibits significant fundamental weakness, highlighted by a Piotroski F-Score of 2/9, indicating poor financial health and deteriorating operational efficiency. While the company maintains a strong liquidity position with a current ratio of 3.98 and very low debt, these are offset by a concerning -11.80% YoY revenue decline and negative profit margins. Heavy insider selling by the CEO and other officers, combined with a 0/100 technical trend, suggests a lack of confidence in near-term recovery. Despite a low Price/Sales ratio of 0.88, the lack of growth and poor health scores make the current valuation a value trap.
Key Strengths
Very low Debt/Equity ratio (0.08)
Strong short-term liquidity (Current Ratio 3.98)
Healthy Gross Margin (38.67%)
Low Price/Sales valuation (0.88)
Recent history of beating EPS estimates
Key Risks
Negative revenue growth (-11.80% YoY)
Weak Piotroski F-Score (2/9) indicating fundamental decay
Aggressive insider selling (9 sell transactions, 0 buys)
Negative net profit margins (-4.22%)
Severe long-term price depreciation (-81.8% over 5 years)
AI Fair Value Estimate
Based on comprehensive analysis
$3.15
+7.9% above current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
26
Weak
55
20
25
30
0
AI Verdict
Underperform
Key drivers: Revenue contraction, Poor Piotroski score, Insider divestment, Negative ROE
Confidence
90%
Value
55/100
Ref P/E, PEG, Graham Number
Positives
- P/S ratio below 1.0
- Forward P/E suggests potential return to profitability
Watchpoints
- No Graham Number available due to lack of earnings
- P/B ratio of 1.94 is high for a shrinking company
Future
20/100
Ref Growth rates
Positives
- Analyst target price ($3.50) is above current price
Watchpoints
- Negative YoY and Q/Q revenue growth
- Year-over-Year EPS growth crashed by 83.3%
Past
25/100
Ref Historical trends
Positives
- 3Y change shows some recovery (+57.8%)
Watchpoints
- Catastrophic 5Y performance (-81.8%)
- Consistent failure to maintain growth trajectory
Health
30/100
Ref Altman Z-Score, Piotroski F-Score
Positives
- Excellent Current and Quick ratios
- Minimal debt load
Watchpoints
- Piotroski F-Score of 2/9 is critically weak
- Negative ROE (-9.12%)
Dividend
0/100
Ref Yield, Payout
Positives
No standout positives identified.
Watchpoints
- No dividend paid
- 0/100 dividend strength
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$2.92
Analyst Target
$3.5
Upside/Downside
+19.9%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for HNST and closest competitors.
Updated 2026-04-10
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
HNST
The Honest Company, Inc.
Primary
|
-81.8% | +57.8% | -34.1% | -21.5% | +3.5% | +3.5% |
|
EWCZ
European Wax Center, Inc.
Peer
|
-69.6% | -69.4% | +76.9% | +66.3% | +1.2% | +0.5% |
|
AGCC
Agencia Comercial Spirits Ltd
Peer
|
+163.5% | +163.5% | +163.5% | +163.5% | +38.7% | -12.0% |
|
BGS
B&G Foods, Inc.
Peer
|
-79.7% | -56.7% | -21.4% | +6.6% | +1.4% | +0.5% |
|
ALCO
Alico, Inc.
Peer
|
+39.8% | +55.7% | +38.2% | +13.6% | -6.0% | -4.2% |
HNS
The Honest Company, Inc.
Primary
5Y
-81.8%
3Y
+57.8%
1Y
-34.1%
6M
-21.5%
1M
+3.5%
1W
+3.5%
EWC
European Wax Center, Inc.
Peer
5Y
-69.6%
3Y
-69.4%
1Y
+76.9%
6M
+66.3%
1M
+1.2%
1W
+0.5%
AGC
Agencia Comercial Spirits Ltd
Peer
5Y
+163.5%
3Y
+163.5%
1Y
+163.5%
6M
+163.5%
1M
+38.7%
1W
-12.0%
BGS
B&G Foods, Inc.
Peer
5Y
-79.7%
3Y
-56.7%
1Y
-21.4%
6M
+6.6%
1M
+1.4%
1W
+0.5%
ALC
Alico, Inc.
Peer
5Y
+39.8%
3Y
+55.7%
1Y
+38.2%
6M
+13.6%
1M
-6.0%
1W
-4.2%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
N/A
Forward P/E
19.47
PEG Ratio
N/A
P/B Ratio
1.94
P/S Ratio
0.88
EV/Revenue
0.68
EV/EBITDA
25.99
Market Cap
$328.42M
Profitability
Profit margins and return metrics
Profit Margin
-4.22%
Operating Margin
1.27%
Gross Margin
38.67%
ROE
-9.12%
ROA
1.8%
Growth
Revenue and earnings growth rates
Revenue Growth
-11.8%
Earnings Growth
N/A
Q/Q Revenue Growth
-11.82%
Q/Q Earnings Growth
N/A
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
0.08
Low debt
Current Ratio
3.98
Strong
Quick Ratio
2.43
Excellent
Cash/Share
$0.8
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$0.1B
Gross Margin
15.7%
Op. Margin
-22.7%
Net Margin
-26.8%
Total Assets
$0.2B
Liabilities
$0.1B
Equity
$0.2B
Debt/Equity
0.33x
Operating CF
$0.0B
CapEx
$-0.0B
Free Cash Flow
$0.0B
FCF Yield
94%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-05-06
$N/A
2026-02-25
$0.01
-68.9% surprise
2025-11-05
$0.01
+2158.8% surprise
2025-08-06
$0.04
+26.3% surprise
Consumer Defensive Sector Comparison
Comparing HNST against 72 companies in the Consumer Defensive sector
(3 bullish, 33 neutral, 36 bearish)
Return on Equity (ROE)
-9.12%
This Stock
vs
-18.59%
Sector Avg
-50.9%
(Below Avg)
Profit Margin
-4.22%
This Stock
vs
-2.72%
Sector Avg
+55.2%
(Superior)
Debt to Equity
0.08
This Stock
vs
1.51
Sector Avg
-94.6%
(Less Debt)
Revenue Growth
-11.8%
This Stock
vs
6.2%
Sector Avg
-290.3%
(Slower)
Current Ratio
3.98
This Stock
vs
2.36
Sector Avg
+69.1%
(Stronger)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
HNST
The Honest Company, Inc.
|
BEARISH | $328.42M | - | -9.1% | -4.2% | $2.92 | |
|
EWCZ
European Wax Center, Inc.
|
BEARISH | $318.92M | 29.1 | 12.1% | 4.2% | $5.82 | Compare |
|
AGCC
Agencia Comercial Spirits Ltd
|
BEARISH | $316.83M | 398.5 | -% | 24.5% | $15.94 | Compare |
|
BGS
B&G Foods, Inc.
|
BEARISH | $352.82M | - | -40.9% | -13.6% | $4.41 | Compare |
|
ALCO
Alico, Inc.
|
BEARISH | $294.9M | - | -80.8% | -% | $38.52 | Compare |
HNST
The Honest Company, Inc.
BEARISH
Mkt Cap
$328M
P/E
-
ROE
-9.1%
Price
$2.92
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-09 | VON KUNSSBERG ETIENNE | Officer | Sale | 16,602 | $45,656 |
| 2026-03-05 | WINCHELL STEPHEN | Officer | Sale | 21,287 | $60,668 |
| 2026-03-05 | VERNON CARLA | Chief Executive Officer | Sale | 129,335 | $368,605 |
| 2026-03-05 | BALL DORRIA L. | Officer | Sale | 15,099 | $43,032 |
| 2026-03-05 | STERNWEIS THOMAS | Officer | Sale | 14,866 | $42,368 |
| 2026-03-05 | MAYLE JONATHAN | Officer | Sale | 12,725 | $36,266 |
| 2026-03-05 | VON KUNSSBERG ETIENNE | Officer | Sale | 12,179 | $34,710 |
| 2026-03-05 | SHEEHEY BRENDAN | General Counsel | Sale | 22,556 | $64,285 |
| 2026-03-03 | WINCHELL STEPHEN | Chief Technology Officer | Sale | 73,685 | $209,265 |
| 2026-02-24 | WINCHELL STEPHEN | Officer | Stock Award | 191,489 | - |
| 2026-02-24 | VERNON CARLA | Chief Executive Officer | Stock Award | 1,293,393 | - |
| 2026-02-24 | BALL DORRIA L. | Officer | Stock Award | 184,770 | - |
| 2026-02-24 | STERNWEIS THOMAS | Officer | Stock Award | 196,528 | - |
| 2026-02-24 | MAYLE JONATHAN | Officer | Stock Award | 174,692 | - |
| 2026-02-24 | VON KUNSSBERG ETIENNE | Officer | Stock Award | 205,767 | - |
VON KUNSSBERG ETIENNE
Officer
2026-03-09
16,602 shares
·
$45,656
WINCHELL STEPHEN
Officer
2026-03-05
21,287 shares
·
$60,668
VERNON CARLA
Chief Executive Officer
2026-03-05
129,335 shares
·
$368,605
BALL DORRIA L.
Officer
2026-03-05
15,099 shares
·
$43,032
STERNWEIS THOMAS
Officer
2026-03-05
14,866 shares
·
$42,368
MAYLE JONATHAN
Officer
2026-03-05
12,725 shares
·
$36,266
VON KUNSSBERG ETIENNE
Officer
2026-03-05
12,179 shares
·
$34,710
SHEEHEY BRENDAN
General Counsel
2026-03-05
22,556 shares
·
$64,285
WINCHELL STEPHEN
Chief Technology Officer
2026-03-03
73,685 shares
·
$209,265
WINCHELL STEPHEN
Officer
2026-02-24
191,489 shares
VERNON CARLA
Chief Executive Officer
2026-02-24
1,293,393 shares
BALL DORRIA L.
Officer
2026-02-24
184,770 shares
STERNWEIS THOMAS
Officer
2026-02-24
196,528 shares
MAYLE JONATHAN
Officer
2026-02-24
174,692 shares
VON KUNSSBERG ETIENNE
Officer
2026-02-24
205,767 shares
Insider transactions can signal confidence or concerns about company prospects
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
NONE
6 analysts
Telsey Advisory Group
2026-02-26
Market Perform
Market Perform
Freedom Broker
2026-02-26
Buy
Buy
Telsey Advisory Group
2026-02-19
Market Perform
Market Perform
JP Morgan
2026-01-16
Overweight
Underweight
Freedom Broker
2025-12-08
Buy
Morgan Stanley
2025-11-19
Equal-Weight
Equal-Weight
Telsey Advisory Group
2025-11-06
Market Perform
Market Perform
Telsey Advisory Group
2025-10-30
Market Perform
Market Perform
Past News Coverage
Recent headlines mentioning HNST from our newsroom.
Newest → oldest
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