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RCKY vs STRT

RCKY
Rocky Brands, Inc.
BULLISH
Price
$43.89
Market Cap
$330.8M
Sector
Consumer Cyclical
AI Confidence
80%
STRT
Strattec Security Corporation
BULLISH
Price
$80.70
Market Cap
$337.8M
Sector
Consumer Cyclical
AI Confidence
80%

Valuation

P/E Ratio
RCKY
14.83
STRT
12.23
Forward P/E
RCKY
10.73
STRT
12.37
P/B Ratio
RCKY
1.31
STRT
1.38
P/S Ratio
RCKY
0.69
STRT
0.58
EV/EBITDA
RCKY
9.67
STRT
5.28

Profitability

Gross Margin
RCKY
40.93%
STRT
16.65%
Operating Margin
RCKY
6.86%
STRT
5.84%
Profit Margin
RCKY
4.62%
STRT
4.63%
ROE
RCKY
9.2%
STRT
11.38%
ROA
RCKY
4.97%
STRT
5.9%

Growth

Revenue Growth
RCKY
9.1%
STRT
5.9%
Earnings Growth
RCKY
34.4%
STRT
275.0%

Financial Health

Debt/Equity
RCKY
0.5
STRT
0.01
Current Ratio
RCKY
2.82
STRT
2.61
Quick Ratio
RCKY
0.89
STRT
1.85

Dividends

Dividend Yield
RCKY
1.42%
STRT
--
Payout Ratio
RCKY
20.95%
STRT
0.0%

AI Verdict

RCKY BULLISH

RCKY demonstrates stable financial health with a Piotroski F-Score of 6/9 and a very strong current ratio of 2.82. The stock is currently trading at a discount to its Graham Number ($47.30) and significantly below its growth-based intrinsic value ($87.32). While technical trends (10/100) and insider sentiment (30/100) are currently bearish, the fundamental valuation—characterized by a low P/E of 14.83 relative to the sector average of 35.93—suggests a strong value opportunity. Strong earnings growth (34.4% YoY) and consistent estimate beats further support a bullish long-term outlook.

Strengths
Significant undervaluation relative to intrinsic value ($87.32) and Graham Number ($47.30)
Strong liquidity position with a current ratio of 2.82
Low leverage with a Debt/Equity ratio of 0.50
Risks
Severely bearish technical trend (10/100) indicating short-term price weakness
Bearish insider sentiment with recent selling activity
Thin profit margins (4.62%) leaving little room for operational error
STRT BULLISH

STRT presents a compelling value opportunity, trading at $80.70, which is below its Graham Number ($93.14) and significantly below its intrinsic value ($194.7). The company's financial health is stable with a Piotroski F-Score of 4/9, underpinned by an elite balance sheet featuring a near-zero Debt/Equity ratio (0.01) and strong liquidity (Current Ratio 2.61). While technical trends and insider sentiment are currently bearish, the explosive YoY earnings growth (275%) and a P/E ratio (12.23) far below the sector average (34.48) suggest substantial upside potential.

Strengths
Extremely low leverage with a Debt/Equity ratio of 0.01
Trading at a discount to the Graham Number ($93.14)
Strong liquidity position with a Current Ratio of 2.61
Risks
Strongly bearish technical trend (10/100)
Modest revenue growth (5.9%) relative to earnings growth
Bearish insider activity (CTO selling shares)

Compare Another Pair

RCKY vs STRT: Head-to-Head Comparison

This page compares Rocky Brands, Inc. (RCKY) and Strattec Security Corporation (STRT) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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