NATR
NEUTRAL
$26.81
Live
Nature's Sunshine Products, Inc. · NASDAQ
Target $33.0
(+23.1%)
$11.15
52W Range
$28.14
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 15, 2026
Market cap
$469.38M
P/E
25.29
ROE
12.7%
Profit margin
4.1%
Debt/Equity
0.12
Dividend yield
N/A
AI Analysis
AI-powered fundamental assessment
Confidence
85%
NATR presents a stark dichotomy between strong operational health and stretched valuation. With a Piotroski F-Score of 4/9 and a current price ($26.81) significantly exceeding both its Graham Number ($14.83) and Intrinsic Value ($7.42), the stock appears fundamentally overextended. While the balance sheet is exceptionally clean (Debt/Equity 0.12) and earnings surprises are consistently positive, bearish insider activity and a weak technical trend suggest a potential peak. The company outperforms its sector in profitability and ROE, but the current valuation requires aggressive growth that is not yet reflected in the modest 4.7% revenue growth.
Key Strengths
Exceptional Gross Margins (72.42%)
Very low Debt/Equity ratio (0.12) indicating minimal insolvency risk
Consistent earnings beats with an average surprise of 101.97% over the last 4 quarters
Strong liquidity position with a Current Ratio of 2.28
Significant outperformance of sector averages in ROE and Profit Margin
Key Risks
Severe overvaluation relative to Graham and Intrinsic value baselines
Bearish insider sentiment with $0.99M in sales and zero buys
Low organic revenue growth (4.7% YoY) relative to the current P/E multiple
High PEG ratio (2.51) suggesting the market is overpaying for earnings growth
Bearish technical trend (10/100) following a massive 121% 1-year run-up
AI Fair Value Estimate
Based on comprehensive analysis
$16.5
-38.5% below current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
46
Moderate
30
50
80
70
0
AI Verdict
Overvalued Quality
Key drivers: Pristine balance sheet, Extreme valuation premium, Strong earnings surprise track record, Bearish insider/technical signals
Confidence
90%
Value
30/100
Ref P/E, PEG, Graham Number
Positives
- P/E (25.29) is lower than sector average (31.77)
Watchpoints
- Price is 81% above Graham Number
- Price is 260% above Intrinsic Value
- High PEG ratio
Future
50/100
Ref Growth rates
Positives
- Strong history of beating EPS estimates
- Positive YoY EPS growth (+11.1%)
Watchpoints
- Sluggish revenue growth (4.7%)
- Recent Q/Q EPS decline (-16.7%)
Past
80/100
Ref Historical trends
Positives
- Massive 1Y return (+121.4%)
- Strong 3Y growth (+160.5%)
Watchpoints
- Recent technical momentum has stalled
Health
70/100
Ref Altman Z-Score, Piotroski F-Score
Positives
- Very low Debt/Equity (0.12)
- Strong Current Ratio (2.28)
Watchpoints
- Piotroski F-Score is only 4/9 (Stable/Mediocre)
Dividend
0/100
Ref Yield, Payout
Positives
No standout positives identified.
Watchpoints
- No dividend payments
- 0/100 Dividend Strength
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$26.81
Analyst Target
$33.0
Upside/Downside
+23.1%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for NATR and closest competitors.
Updated 2026-04-14
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
NATR
Nature's Sunshine Products, Inc.
Primary
|
+32.0% | +160.5% | +121.4% | +82.0% | +10.2% | +7.9% |
|
CVGW
Calavo Growers, Inc.
Peer
|
-60.4% | +2.5% | +20.8% | +10.1% | +7.3% | +7.5% |
|
MGPI
MGP Ingredients, Inc.
Peer
|
-68.9% | -79.4% | -27.4% | -18.3% | +8.1% | +0.8% |
|
OTLY
Oatly Group AB
Peer
|
-96.8% | -71.5% | +49.4% | -3.6% | +21.4% | +15.6% |
|
HELE
Helen of Troy Limited
Peer
|
-92.3% | -81.5% | -52.5% | -18.8% | +2.1% | +14.6% |
NAT
Nature's Sunshine Products, Inc.
Primary
5Y
+32.0%
3Y
+160.5%
1Y
+121.4%
6M
+82.0%
1M
+10.2%
1W
+7.9%
CVG
Calavo Growers, Inc.
Peer
5Y
-60.4%
3Y
+2.5%
1Y
+20.8%
6M
+10.1%
1M
+7.3%
1W
+7.5%
MGP
MGP Ingredients, Inc.
Peer
5Y
-68.9%
3Y
-79.4%
1Y
-27.4%
6M
-18.3%
1M
+8.1%
1W
+0.8%
OTL
Oatly Group AB
Peer
5Y
-96.8%
3Y
-71.5%
1Y
+49.4%
6M
-3.6%
1M
+21.4%
1W
+15.6%
HEL
Helen of Troy Limited
Peer
5Y
-92.3%
3Y
-81.5%
1Y
-52.5%
6M
-18.8%
1M
+2.1%
1W
+14.6%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
25.29
Forward P/E
21.71
PEG Ratio
2.51
P/B Ratio
2.91
P/S Ratio
0.98
EV/Revenue
0.82
EV/EBITDA
10.22
Market Cap
$469.38M
Profitability
Profit margins and return metrics
Profit Margin
4.07%
Operating Margin
4.3%
Gross Margin
72.42%
ROE
12.68%
ROA
6.16%
Growth
Revenue and earnings growth rates
Revenue Growth
+4.7%
Earnings Growth
N/A
Q/Q Revenue Growth
+4.74%
Q/Q Earnings Growth
N/A
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
0.12
Low debt
Current Ratio
2.28
Strong
Quick Ratio
1.3
Good
Cash/Share
$5.36
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$0.1B
Gross Margin
72.5%
Op. Margin
4.3%
Net Margin
3.3%
Total Assets
$0.3B
Liabilities
$0.1B
Equity
$0.2B
Debt/Equity
0.62x
Operating CF
$0.0B
CapEx
$-0.0B
Free Cash Flow
$0.0B
FCF Yield
76%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-05-05
$N/A
2026-03-10
$0.3
+62.2% surprise
2025-11-06
$0.36
+125.0% surprise
2025-07-31
$0.35
+118.8% surprise
Consumer Defensive Sector Comparison
Comparing NATR against 103 companies in the Consumer Defensive sector
(5 bullish, 43 neutral, 55 bearish)
P/E Ratio
25.29
This Stock
vs
31.13
Sector Avg
-18.7%
(Discount)
Return on Equity (ROE)
12.68%
This Stock
vs
-21.26%
Sector Avg
-159.7%
(Below Avg)
Profit Margin
4.07%
This Stock
vs
-6.73%
Sector Avg
-160.4%
(Weaker)
Debt to Equity
0.12
This Stock
vs
1.57
Sector Avg
-92.6%
(Less Debt)
Revenue Growth
4.7%
This Stock
vs
181.5%
Sector Avg
-97.4%
(Slower)
Current Ratio
2.28
This Stock
vs
2.26
Sector Avg
+0.7%
(Better)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
NATR
Nature's Sunshine Products, Inc.
|
NEUTRAL | $469.38M | 25.29 | 12.7% | 4.1% | $26.81 | |
|
CVGW
Calavo Growers, Inc.
|
BEARISH | $495.47M | 30.8 | 8.0% | 2.6% | $27.72 | Compare |
|
MGPI
MGP Ingredients, Inc.
|
NEUTRAL | $413.07M | - | -13.9% | -20.1% | $19.33 | Compare |
|
OTLY
Oatly Group AB
|
BEARISH | $403.43M | - | -243.4% | -17.7% | $12.92 | Compare |
|
HELE
Helen of Troy Limited
|
BEARISH | $386.0M | - | -63.9% | -44.0% | $16.73 | Compare |
NATR
Nature's...
NEUTRAL
Mkt Cap
$469M
P/E
25.3
ROE
12.7%
Price
$26.81
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-13 | YATES BRYANT J | Officer | Sale | 19,516 | $475,215 |
| 2026-03-13 | NORMAN DANIEL C. | Officer | Gift | 3,610 | $88,409 |
| 2026-03-13 | NORMAN DANIEL C. | Officer | Sale | 15,383 | $377,191 |
| 2026-03-13 | LANOY JONATHAN DAVID | Officer | Sale | 4,000 | $98,800 |
| 2026-03-06 | YATES BRYANT J | Officer | Stock Award | 7,761 | $194,491 |
| 2026-03-06 | YATES BRYANT J | Officer | Stock Award | 1,317 | - |
| 2026-03-06 | BROWER NATHAN G | General Counsel | Stock Award | 7,250 | $181,685 |
| 2026-03-06 | BROWER NATHAN G | General Counsel | Stock Award | 1,086 | - |
| 2026-03-06 | ROMANZI KENNETH G. | Chief Executive Officer | Stock Award | 29,928 | $749,996 |
| 2026-03-06 | FRITZ ERICH A. | Officer | Stock Award | 8,180 | $204,991 |
| 2026-03-06 | NORMAN DANIEL C. | Officer | Stock Award | 10,088 | $252,805 |
| 2026-03-06 | NORMAN DANIEL C. | Officer | Stock Award | 1,541 | - |
| 2026-03-06 | LANOY JONATHAN DAVID | Officer | Stock Award | 5,415 | $135,700 |
| 2026-03-06 | LANOY JONATHAN DAVID | Officer | Stock Award | 913 | - |
| 2026-03-06 | JONES LESLIE SHANE | Chief Financial Officer | Stock Award | 11,798 | $295,658 |
YATES BRYANT J
Officer
2026-03-13
19,516 shares
·
$475,215
NORMAN DANIEL C.
Officer
2026-03-13
3,610 shares
·
$88,409
NORMAN DANIEL C.
Officer
2026-03-13
15,383 shares
·
$377,191
LANOY JONATHAN DAVID
Officer
2026-03-13
4,000 shares
·
$98,800
YATES BRYANT J
Officer
2026-03-06
7,761 shares
·
$194,491
YATES BRYANT J
Officer
2026-03-06
1,317 shares
BROWER NATHAN G
General Counsel
2026-03-06
7,250 shares
·
$181,685
BROWER NATHAN G
General Counsel
2026-03-06
1,086 shares
ROMANZI KENNETH G.
Chief Executive Officer
2026-03-06
29,928 shares
·
$749,996
FRITZ ERICH A.
Officer
2026-03-06
8,180 shares
·
$204,991
NORMAN DANIEL C.
Officer
2026-03-06
10,088 shares
·
$252,805
NORMAN DANIEL C.
Officer
2026-03-06
1,541 shares
LANOY JONATHAN DAVID
Officer
2026-03-06
5,415 shares
·
$135,700
LANOY JONATHAN DAVID
Officer
2026-03-06
913 shares
JONES LESLIE SHANE
Chief Financial Officer
2026-03-06
11,798 shares
·
$295,658
Insider transactions can signal confidence or concerns about company prospects
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
STRONG_BUY
2 analysts
DA Davidson
2026-03-12
Buy
Buy
Canaccord Genuity
2026-03-11
Buy
Buy
Canaccord Genuity
2026-03-10
Buy
Buy
DA Davidson
2025-11-10
Buy
Buy
Past News Coverage
Recent headlines mentioning NATR from our newsroom.
Newest → oldest
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