NKE NIKE, Inc. - Fundamental Analysis
NEUTRAL
Sign in to save
Save this symbol to a watchlist or track a position.
NKE Stock | Fundamental Analysis & Investment Insights
NYSE
Consumer Cyclical
Footwear & Accessories
Current Price
Live
$64.38
Analyst Target
$76.97
+19.6%
Upside
52W High
$82.44
52W Low
$52.28
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Jan 17, 2026
Market cap
$95.31B
P/E
37.65
ROE
17.9%
Profit margin
5.4%
Debt/Equity
0.8
Dividend yield
2.54%
AI Analysis
Powered by advanced machine learning algorithms
Confidence Score
65%
Analysis Accuracy
NIKE (NKE) exhibits strong financial health with a Piotroski F-Score of 7/9, indicating solid operational performance and balance sheet strength. However, the stock trades at a significant premium to both its Graham Number ($19.14) and intrinsic value estimate ($11.97), supported by a high P/E of 37.65 despite weak earnings growth. While profitability metrics like ROE (17.95%) and gross margin (41.13%) are strong, recent YoY earnings contraction (-32.1%) and insider selling pressure raise concerns. Analysts maintain a 'buy' recommendation with a target of $76.97, implying upside, but weak price momentum and elevated valuation multiples suggest limited margin of safety.
Key Strengths
Strong Piotroski F-Score of 7/9 indicates high financial health and stable operations
High gross margin of 41.13% reflects pricing power and efficient cost management
ROE of 17.95% exceeds sector average of 14.05%, signaling efficient equity utilization
Current ratio of 2.06 and quick ratio of 1.21 indicate solid short-term liquidity
Dividend yield of 2.54% is attractive relative to sector and broader market
Key Risks
Elevated P/E ratio of 37.65 vs. weak revenue growth (0.60% YoY) suggests overvaluation risk
Earnings declining sharply: YoY EPS growth at -32.1% and Q/Q at -31.9%
Payout ratio of 94.15% is unsustainable long-term, threatening dividend stability
Insider activity is bearish with $5.94M in net sales over last 6 months
Technical trend score of 0/100 indicates strong bearish momentum and weak price action
AI Fair Value Estimate
Based on comprehensive analysis
$25.0
-61.2% below current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
54
Moderate
30
40
75
80
45
AI Verdict
Neutral with upside risk if growth rebounds
Key drivers: High profitability and financial stability, Rich valuation multiples, Declining earnings trend, Bullish analyst target vs. bearish technicals, Unsustainable dividend payout
Confidence
70%
Value
30/100
Ref P/E, PEG, Graham Number
Positives
- Price/Sales of 2.05 is reasonable for a branded consumer company
Watchpoints
- P/E of 37.65 is extremely high given near-zero revenue growth
- Stock trades at 3.4x Graham Number, indicating severe overvaluation
- No PEG ratio due to negative earnings growth
Future
40/100
Ref Growth rates
Positives
- Analyst target implies 19.5% upside to $76.97
Watchpoints
- Revenue growth of only 0.60% YoY
- Earnings declining at -32.1% YoY
- No visible inflection in growth trajectory
Past
75/100
Ref Historical trends
Positives
- Consistent earnings beat streak: 3 of last 4 quarters beat estimates
- Historical EPS surprises frequently exceed +20%, showing resilience
- Long-term track record of profitability and margin discipline
Watchpoints
- Recent quarters show declining EPS despite beat due to lowered expectations
Health
80/100
Ref Altman Z-Score, Piotroski F-Score
Positives
- Piotroski F-Score of 7/9 indicates strong financial health
- Debt/Equity of 0.80 is manageable and below sector average of 1.41
- Current and quick ratios indicate strong liquidity
Watchpoints
- Altman Z-Score not available, limiting distress risk assessment
Dividend
45/100
Ref Yield, Payout
Positives
- Dividend yield of 2.54% is above market average
Watchpoints
- Payout ratio of 94.15% is dangerously high
- Dividend strength score of 20/100 indicates weak sustainability
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$64.38
Analyst Target
$76.97
Upside/Downside
+19.6%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for NKE and closest competitors.
Updated 2026-01-16
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
NKE
NIKE, Inc.
Primary
|
-50.4% | -47.0% | -7.3% | -10.1% | -2.0% | -2.3% |
|
MELI
MercadoLibre, Inc.
Peer
|
+8.5% | +93.9% | +12.9% | -14.0% | +8.3% | -4.8% |
|
SBUX
Starbucks Corporation
Peer
|
+1.5% | -6.3% | +1.1% | +0.5% | +9.1% | +4.6% |
|
ORLY
O'Reilly Automotive, Inc.
Peer
|
+221.3% | +79.6% | +21.0% | +7.3% | -3.2% | +1.8% |
|
MAR
Marriott International, Inc.
Peer
|
+138.8% | +82.0% | +2.3% | +5.1% | +7.3% | -1.9% |
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
37.65
Forward P/E
27.67
PEG Ratio
N/A
P/B Ratio
6.76
P/S Ratio
2.05
EV/Revenue
2.11
EV/EBITDA
25.8
Market Cap
$95.31B
Profitability
Profit margins and return metrics
Profit Margin
5.43%
Operating Margin
8.09%
Gross Margin
41.13%
ROE
17.95%
ROA
5.02%
Growth
Revenue and earnings growth rates
Revenue Growth
+0.6%
Earnings Growth
-32.1%
Q/Q Revenue Growth
N/A
Q/Q Earnings Growth
-31.9%
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
0.8
Moderate
Current Ratio
2.06
Strong
Quick Ratio
1.21
Good
Cash/Share
$5.64
Quarterly Earnings History
EPS performance vs analyst estimates
2026-03-19
$N/A
2025-12-18
$0.53
+41.3% surprise
2025-09-30
$0.49
+81.3% surprise
2025-06-26
$0.14
+14.2% surprise
Consumer Cyclical Sector Comparison
Comparing NKE against 94 companies in the Consumer Cyclical sector
(5 bullish, 49 neutral, 40 bearish)
P/E Ratio
37.65
This Stock
vs
42.97
Sector Avg
-12.4%
(Discount)
Return on Equity (ROE)
17.95%
This Stock
vs
6.02%
Sector Avg
+198.1%
(Excellent)
Profit Margin
5.43%
This Stock
vs
0.78%
Sector Avg
+595.8%
(Superior)
Debt to Equity
0.8
This Stock
vs
1.65
Sector Avg
-51.4%
(Less Debt)
Revenue Growth
0.6%
This Stock
vs
7.65%
Sector Avg
-92.2%
(Slower)
Current Ratio
2.06
This Stock
vs
1.88
Sector Avg
+9.7%
(Better)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
NKE
NIKE, Inc.
|
NEUTRAL | $95.31B | 37.65 | 17.9% | 5.4% | $64.38 | |
|
MELI
MercadoLibre, Inc.
|
NEUTRAL | $105.2B | 50.7 | 40.6% | 7.9% | $2075.01 | |
|
SBUX
Starbucks Corporation
|
BEARISH | $105.74B | 57.05 | -% | 5.0% | $92.99 | |
|
ORLY
O'Reilly Automotive, Inc.
|
BULLISH | $83.4B | 34.31 | -% | 14.2% | $98.8 | |
|
MAR
Marriott International, Inc.
|
NEUTRAL | $77.13B | 30.11 | -% | 38.0% | $285.72 |
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2025-12-29 | HILL ELLIOTT | Chief Executive Officer | Purchase | 16,388 | $1,001,307 |
| 2025-12-22 | COOK TIMOTHY D | Director | Purchase | 50,000 | $2,948,500 |
| 2025-12-22 | SWAN ROBERT HOLMES | Director | Purchase | 8,691 | $500,080 |
| 2025-12-10 | LEINWAND ROBERT | Officer | Stock Award | 31,216 | - |
| 2025-12-10 | HEINLE TREASURE | Officer | Stock Award | 31,216 | - |
| 2025-12-10 | MONTAGNE AMY | President | Stock Award | 31,216 | - |
| 2025-12-10 | MCCARTNEY PHILIP | Officer | Stock Award | 31,216 | - |
| 2025-12-10 | ALAGIRISAMY VENKATESH | Chief Operating Officer | Stock Award | 36,645 | - |
| 2025-12-10 | FRIEND MATTHEW | Chief Financial Officer | Stock Award | 31,216 | - |
| 2025-12-10 | HILL ELLIOTT | Chief Executive Officer | Stock Award | 117,060 | - |
| 2025-11-14 | PARKER MARK G | Officer and Director | Sale | 86,078 | $5,577,854 |
| 2025-11-14 | PARKER MARK G | Officer and Director | Gift | 11,295 | - |
| 2025-11-07 | KNUDSTORP JORGEN VIG | Director | Purchase | 16,150 | $1,002,754 |
| 2025-10-06 | HEINLE TREASURE | Officer | Sale | 4,300 | $306,461 |
| 2025-10-02 | LEINWAND ROBERT | Officer | Sale | 697 | $52,367 |
Insider transactions can signal confidence or concerns about company prospects
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
BUY
33 analysts
Needham
2026-01-08
Buy
Hold
RBC Capital
2026-01-06
Outperform
Outperform
UBS
2025-12-19
Neutral
Neutral
Citigroup
2025-12-19
Neutral
Neutral
Barclays
2025-12-19
Equal-Weight
Equal-Weight
Truist Securities
2025-12-19
Buy
Buy
Goldman Sachs
2025-12-19
Buy
Buy
Stifel
2025-12-19
Hold
Hold
Guggenheim
2025-12-19
Buy
Buy
Wells Fargo
2025-12-19
Overweight
Overweight
Past News Coverage
Recent headlines mentioning NKE from our newsroom.
Newest → oldest
No matching news yet.