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BKNG vs MCD

BKNG
Booking Holdings Inc.
BULLISH
Price
$177.52
Market Cap
$138.14B
Sector
Consumer Cyclical
AI Confidence
82%
MCD
McDonald's Corporation
NEUTRAL
Price
$307.29
Market Cap
$219.28B
Sector
Consumer Cyclical
AI Confidence
55%

Valuation

P/E Ratio
BKNG
26.82
MCD
25.67
Forward P/E
BKNG
14.34
MCD
21.39
P/B Ratio
BKNG
-25.37
MCD
-121.99
P/S Ratio
BKNG
5.13
MCD
8.16
EV/EBITDA
BKNG
14.12
MCD
18.83

Profitability

Gross Margin
BKNG
87.36%
MCD
57.41%
Operating Margin
BKNG
32.45%
MCD
45.07%
Profit Margin
BKNG
20.08%
MCD
31.85%
ROE
BKNG
--
MCD
--
ROA
BKNG
20.82%
MCD
13.51%

Growth

Revenue Growth
BKNG
16.0%
MCD
9.7%
Earnings Growth
BKNG
38.4%
MCD
8.2%

Financial Health

Debt/Equity
BKNG
--
MCD
--
Current Ratio
BKNG
1.33
MCD
0.95
Quick Ratio
BKNG
1.26
MCD
0.74

Dividends

Dividend Yield
BKNG
0.89%
MCD
2.39%
Payout Ratio
BKNG
23.19%
MCD
60.0%

AI Verdict

BKNG BULLISH

Booking Holdings presents a strong value opportunity, anchored by a Piotroski F-Score of 4/9 (Stable) and a current price ($177.52) trading below its growth-based intrinsic value of $195.29. The company exhibits exceptional profitability with gross margins of 87.36% and a highly attractive PEG ratio of 0.74, suggesting significant undervaluation relative to its 38.4% earnings growth. While technical trends and insider sentiment are currently bearish, the fundamental growth trajectory and consistent earnings beat record provide a high margin of safety.

Strengths
Exceptional profitability with 87.36% gross margins and 32.45% operating margins
Strong growth profile with 38.4% YoY earnings growth and 16% revenue growth
Highly attractive valuation metrics, specifically a PEG ratio of 0.74 and Forward P/E of 14.34
Risks
Strongly bearish insider sentiment with 14 sell transactions and zero buys
Negative technical trend (0/100) and significant 6-month price decline (-15.2%)
Negative book value (Price/Book -25.37), likely due to aggressive share buybacks
MCD NEUTRAL

MCD shows bullish fundamentals based on deterministic rules. Financial strength is strong (F-Score 7/9). Key strengths include strong valuation and growth metrics. Price trades at a 33.0% premium to fair value estimate ($231.02), limiting near-term upside from a valuation perspective.

Strengths
Strong profitability (31.9% margin)
Strong financial trend (Piotroski F-Score: 7/9)
Risks
Limited historical data available for full assessment
Price trades at a 33.0% premium to fair value estimate ($231.02), limiting near-term upside from a valuation perspective.

Compare Another Pair

BKNG vs MCD: Head-to-Head Comparison

This page compares Booking Holdings Inc. (BKNG) and McDonald's Corporation (MCD) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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