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ELF vs PG

ELF
e.l.f. Beauty, Inc.
NEUTRAL
Price
$66.28
Market Cap
$3.91B
Sector
Consumer Defensive
AI Confidence
85%
PG
The Procter & Gamble Company
BEARISH
Price
$145.71
Market Cap
$340.49B
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
ELF
37.45
PG
21.59
Forward P/E
ELF
18.23
PG
20.23
P/B Ratio
ELF
14.89
PG
6.48
P/S Ratio
ELF
14.58
PG
3.99
EV/EBITDA
ELF
63.27
PG
14.76

Profitability

Gross Margin
ELF
60.95%
PG
51.19%
Operating Margin
ELF
13.8%
PG
26.3%
Profit Margin
ELF
-0.23%
PG
19.3%
ROE
ELF
-0.29%
PG
31.56%
ROA
ELF
4.1%
PG
10.9%

Growth

Revenue Growth
ELF
37.8%
PG
1.5%
Earnings Growth
ELF
116.7%
PG
-5.4%

Financial Health

Debt/Equity
ELF
0.8
PG
0.69
Current Ratio
ELF
3.07
PG
0.72
Quick Ratio
ELF
1.81
PG
0.47

Dividends

Dividend Yield
ELF
--
PG
2.92%
Payout Ratio
ELF
0.0%
PG
61.88%

AI Verdict

ELF NEUTRAL

ELF presents a stark contrast between explosive growth and deteriorating financial health, evidenced by a weak Piotroski F-Score of 2/9. While the company maintains impressive revenue growth (37.8%) and a consistent track record of earnings beats, the valuation remains stretched relative to the Graham Number ($13.32) and Intrinsic Value ($52.22). The stock is currently in a severe technical downtrend, losing 46% of its value in the last six months, compounded by bearish insider selling from the CEO. The discrepancy between a strong operating margin (13.8%) and a negative profit margin (-0.23%) suggests significant non-operating pressures that warrant caution.

Strengths
Exceptional revenue growth of 37.8% YoY
Strong earnings growth trajectory (116.7% YoY)
High gross margins (60.95%) indicating strong brand pricing power
Risks
Very weak Piotroski F-Score (2/9) indicating poor financial health trends
Significant technical decline (-46% over 6 months)
Negative net profit margin and ROE despite high top-line growth
PG BEARISH

PG exhibits a stable financial foundation with a Piotroski F-Score of 6/9, but it is severely overvalued relative to its deterministic baselines. The current price of $145.71 represents a massive premium over the Graham Number ($58.45) and Intrinsic Value ($47.25), while a PEG ratio of 3.92 indicates the valuation is disconnected from its stagnant growth. Negative earnings growth (-5.40% YoY) combined with bearish insider activity and a 0/100 technical trend suggests significant downside risk despite the company's operational efficiency.

Strengths
Exceptional Return on Equity (ROE) of 31.56%
Strong gross margins (51.19%) and operating margins (26.30%)
Consistent track record of beating earnings estimates over 25 quarters
Risks
Extreme valuation premium over Graham and Intrinsic value estimates
Negative earnings growth (-5.40% YoY and -6.70% Q/Q)
Weak liquidity ratios with a Current Ratio of 0.72 and Quick Ratio of 0.47

Compare Another Pair

ELF vs PG: Head-to-Head Comparison

This page compares e.l.f. Beauty, Inc. (ELF) and The Procter & Gamble Company (PG) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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